An eMarketer study predicts that smartphone-based sales will continue their skyrocketing rate.
Back in 2020, m-commerce sales took off by 41.4 percent, continued their growth last year and are expected to continue on that path throughout this year as well, according to a recently released eMarketer report.
Mobile shopping was already rising fast but the pandemic spurred things on even faster.
According to the report, m-commerce sales are expected to see another 15.2 percent growth rate this year, bringing them to the $359.3 billion by the close of 2022. The mobile shopping trend last year showed that smartphones were consumers’ device of choice, having preferred them to laptops and desktops.
“Smartphones have historically been primarily consumption devices, but they’re becoming much better as transaction devices,” said Andrew Lipsman, eMarketer principal analyst, as quoted in a recent Retail Brew report. Smartphone based shopping is predicted to continue a sharp growth rate, to the point that it will have doubled its share of annual US retail sales by 2025. This will represent an increase of 10.4 percent, bringing it to $728 billion.
M-commerce took off extensively throughout the pandemic and is expected to continue that trend.
While laptop and desktop-based shopping is continuing to be popular, it is losing ground in terms of the percentage of overall online purchases when compared to the growth seen over smartphones.
Throughout the pandemic, 56 percent of consumers in the United States said that they had used mobile websites or apps for ordering food. The year before, that figure had been 36 percent. Moreover, 51 percent of Americans said that they had ordered products for pickup by way of their phones, which was an increase from 31 percent.
Similarly, a Deloitte survey from 2021 indicated that 70 percent of the 2,000 US teens and adults that participated expect to continue to use their smartphones to shop the same way after the pandemic.
“Every major social media company is aggressively building out its commerce features—including AR try-on, livestream shopping, and streamlined checkout,” said Lipsman about the m-commerce study predictions. “Most of these transactions that result from this innovation will happen on mobile.”
