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Wish rolls out shoppable video feature on its app

02/17/202202/16/2022 L. Green

The digital marketplace is unveiling a new space it’s calling “Wish Clips” to entice people to buy. E-commerce giant Wish has announced that it is launching a new shoppable video feature called “Wish Clips”, designed to draw more consumers to make purchases. The feature was created to provide consumers with an enhanced experience for product viewing. The shoppable video experience lets app users learn more about the products they’re considering. It will help them to better picture the way it can be used or worn. While watching, they simply need…

Trust in mobile commerce accuracy is very low among online shoppers

11/09/202111/05/2021 Sam Lambert

About 6 in 10 consumers do not entirely trust that their orders will be filled as requested. A new Zebra study has revealed that the confidence consumers may once have had in mobile commerce seems to have dwindled. This trend has forced retailers to place a priority on boosting their labor and supply chain capabilities. The Zebra Technologies Corporation (NASDAQ stock symbol ZBRA) 14th Annual Global Shopper Study showed that there is a massive gap in consumer trust when it comes to what they expect from their mobile commerce experience.…

73 percent of millennials use mobile commerce 1 to 4 times weekly

10/26/202110/26/2021 Jorge Gonzalez

New Tapjoy data has revealed that this generation is shopping on their phones very regularly. Millennials absolutely love using mobile commerce and are doing so between one and four times every week according to a survey of customers on the MobileVoice by Tapjoy. The research showed that most millennials were shopping on their phones at least one time per week. The mobile commerce data was published in the annual Modern Mobile Gamer 2021: Millennials Edition. The research involved a survey of 5,028 people in the millennial generation during the first…

Social and live stream commerce rose by 45 percent last year

02/23/202102/23/2021 Sam Lambert

Social platforms and real-time video drove a massive spike in shopping via apps in 2020. Social media and live stream commerce positively exploded last year, as the pandemic greatly changed the way people communicated and shopped, says new App Annie data. Many countries newer to m-commerce experienced even higher increases in their app-based shopping. According to new data, global time spent shopping via apps (not including China), rose by 45 percent in 2020 when compared to the same figures for 2019. Many countries that hadn’t previously adopted mobile commerce as…

Women plan more online and mobile shopping this holiday season

11/05/202011/04/2020 Jennifer Goula

Mobile shopping this holiday season - woman holding phone with laptop

Most women believe retail will not return to normal until 2022 at the earliest, says a national study. The results of the new national “Future of Shopping Women’s Study” has shown that women intend to participate in more online and mobile shopping this holiday season. Online purchases are already up substantially over the data from May 2020, said the study. The research was conducted by DaVinci Payments. It determined that mobile shopping this holiday season won’t reflect the end of the online-turning commerce trends. The majority of the survey participants…