IBM has made an announcement as the most recent element in its Smarter Commerce initiative, launching a new software that makes it easier for consumers to browse, and purchase retail items using social networks and mobile devices. IBM is putting the spotlight on its ability to boost the ability of retailers to engage their clients by assisting them in taking advantage of rapid changes in the way the digital marketplace is always changing, so that customer demands can be better met, performance can be improved, and digital age customers will…
Read MoreIBM announces new smarter commerce software for retailers and consumers
