Tag: mobile commerce marketing

Mobile marketing opportunities are being missed by retailers

Julie Campbell
Mobile Marketing

These companies may be missing the mark, particularly in the areas of emails for smartphone users. According to the results of a recent study, only 23 percent of retailers in the United States and the United Kingdom are optimizing their emails for mobile marketing formats, shrinking their opportunities. This is important because using smartphones and tablets to check emails is becoming very common. According to recent research from Google Inc. smartphone users are, on average, checking their emails six times every day on their handsets. Moreover 61 percent of them…

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Mobile commerce at eBay is no longer separate from overall shopping

L. Green
Ebay augmented reality Mobile Commerce

Von Schirmeister has announced that the company is no longer made up of individual channels. According to Alexander von Schirmeister, the eBay Europe vice president of marketing, operations, and advertising, the role of the company in retail is no longer defined by channels such as mobile commerce or online shopping, but is instead an overall shopping experience. Von Schirmeister said that “eBay is not m-commerce or e-commerce, it’s commerce period.” This announcement was made at the most recent IAB Mobile Engage conference, at which von Schirmeister was a speaker and…

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Mobile marketing award won by IMImobile and British Gas

Jorge Gonzalez
m-commerce award

The acknowledgement was given for the best mobile CRM/Enterprise message campaign. It has just been announced that IMImobile, one of the leading providers of specialized smartphone and tablet data platforms and services to enterprises and telecom operators worldwide, is the recipient of one of the top Effective Mobile Marketing Awards. These coveted awards are a celebration of the best advertising and promotion campaigns and solutions. They acknowledge the best solutions and campaigns, worldwide, that are designed for mobile marketing implementation. This Most Effective CRM/Enterprise Messaging Campaign award was handed to…

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Study shows mobile commerce local search will exceed desktop in 3 years

Stephanie Beck
Mobile trends

According to a mobile commerce study performed by BIA/Kelsey, by the year 2015, local search volume over smartphones and tablets will have exceeded that from desktops. This same research is indicating that by the following year, the annual mobile local search will be greater than that performed from a desktop by over 27 billion queries. BIA/Kelsey senior analyst and program director of mobile local media, Michael Boland, explained that “Among the drivers of mobile local search is the fact that it happens further down the purchase funnel, compared with desktop…

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How retailers are taking their first steps into the mobile commerce world

Jorge Gonzalez
Mobile-Commerce

When new technology comes into common use, it isn’t always obvious how it should best be used, and mobile commerce is no exception, but retailers – both online and in actual physical space – have been making their first attempts at using smartphones and tablets to their best advantage, each in their own ways. Retailers weren’t typically a part of the first wave of commerce. There were a few trailblazers, but other than that, mobile devices weren’t at all a part of their strategies, especially among those who weren’t online…

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