Augmented reality (AR) has been a major topic lately; mainly, because everything has come together with good timing. The technology is there. The developers are on top of the trends and Smartphone technology is advancing. However, as the technologies advance, one thing that has been getting left out about AR is how it can be used in marketing to benefit a business.
There are numerous ways augmented reality can be used alone or in addition to other marketing methods to accomplish your intended goals. Understandably, unless a person has seen an AR program in use, it may be a little difficult to grasp the actual concept of the idea. But seeing it will help you to believe it; once you see it being used you will understand the realm of possibilities it holds.
It is fairly new to people, so the interest and excitement about it will be there. Just like anything else though, when the new wears off, people will move on to other interests. The good thing about AR is that it is still new enough that it has a long way to go before becoming fully developed out. It will change as the technology does.
AR is flexible enough to personalize your ads to specific groups or individuals. Personalizing an ad to individuals will get their attention, and most likely hold it longer. When a customer see’s something directly pertinent to them in an ad, they notice it quicker and remember it longer.
AR ads that customers think are cool because it’s something they’re interested in will make them more likely to share it with friends. They will be spreading the word about your product to family, friends and social media groups. Augmented reality applications will let you be creative and design ads that might not otherwise be possible.
The AR applications allow you as a business owner to create quality, personalized ads that are entertaining and fun. It also allows you to interact with your customers and potential customers on a new and personal level.
