augmented reality example Archives

Augmented reality windshield may soon be available for all vehicles, thanks to MVS

10/30/201110/30/2011 Jesse Collins

The advancement of technology has birthed many innovative creations, especially in the auto industry. While cars may not be able to fly any time soon, most vehicles may been equipped with a technology that seems to be straight out of science-fiction. Making Virtual Solid (MVS), a technology company based in California, has created a program called True3D. The program uses augmented reality to plaster GPS information, such as directions and landmarks, on the windshield of a vehicle, creating a large, digital display. The company introduced their prototype, proof-of-concept program this…

Augmented reality gaining favor from the government

09/01/2011 Stephen Vagus

The U.S. government is taking an interest in augmented reality. While details regarding their level of interest in the technology are scarce, public safety officials say that AR may play a big role in law enforcement and security in the future. Thus far, the technology has seen most use in the realms of marketing and gaming. In these industries, augmented reality shines as it presents consumers with a new experience. While the technology has an undeniable entertainment appeal, it can be used for a number of purposes by the government’s…

Following the AR buzz

06/02/2011 Stephen Vagus

Augmented reality has the potential to reshape how people live their lives, according to Steven Feiner, a professor of computer science at Columbia University. AR is becoming popular with businesses all over the world. According to a recent study conducted by Juniper Research, market and technology research firms, a growing number of retail brands are opting to incorporate augmented reality experience in the marketing campaigns. Both Sony and Microsoft are using AR for a number of projects as well. While AR is still in its infancy, Feiner says there are…

Augmented reality marketing tips

05/24/201105/21/2011 Jorge Gonzalez

Augmented reality (AR) has been a major topic lately; mainly, because everything has come together with good timing. The technology is there. The developers are on top of the trends and Smartphone technology is advancing. However, as the technologies advance, one thing that has been getting left out about AR is how it can be used in marketing to benefit a business. There are numerous ways augmented reality can be used alone or in addition to other marketing methods to accomplish your intended goals. Understandably, unless a person has seen…

Augmented Reality Marketing: What, Why and Where!

05/09/2011 Jennifer Goula

Augmented Reality (AR) is starting to become quite popular. As the technology in our mobile devices evolves, so does the technology of AR. It is starting to be developed out more for things we use in our everyday lives and as a teaching aid. Although the games and social applications are pretty cool also. AR has been around for some time now. Anyone who has watched a football game has seen it used; the famous “first down” line you see on television is a form of AR. Augmented reality…