ROAM Data, a developer of mobile commerce platforms, has announced that it has created the world’s first universal card reader that combines NFC technology with magnetic strip recognition. The reader, called NFC Swipe, is compatible with any mobile device and is designed with mobile commerce in mind. The NFC Swipe will allow consumers to make purchases using a credit card or anything that is NFC-enabled. In fact, the platform can turn nearly any electronic device, including a PC, into a mobile payment system.
ROAM Data believes that the NFC Swipe will be the thing that pushes widespread acceptance of mobile commerce. The system includes sophisticated security technologies that ROAM claims will put the concerns of consumers to rest. The system is designed for merchants, enabling them to reach out to mobile consumers and attract their business. ROAM Data notes that the system is quite affordable, which could be good news for businesses interested in mobile commerce.
The NFC Swipe system may be the first universal card swipe system, but it is not the first of its kind. PayPal has a similar system in the works that is meant to facilitate mobile payments. PayPal’s system is only available for a single platform, however, making its market share very narrow. ROAM believes that it will be setting a high standard for companies to follow.
The NFC Swipe is scheduled for a mid-2012 commercial launch and expects to see great results by the holiday season.
Filed under: Commercial, Featured News, Mobile Commerce, Mobile Payments, Near Field Communications, Trends · Tags: mobile nfc, near field communication, near field communication chip, near field communication nfc, near field communication security, near field communication technology, Near Field Communications, near field communications nfc, near field magnetic communication, nearfield communication, nearfield communications, nfc applications, nfc card, nfc chip, nfc communication, nfc contactless, nfc devices, nfc enabled mobile phones, nfc enabled phones, nfc mobile, nfc mobile payment, nfc mobile payments, nfc mobile phone, nfc near field communication, nfc payment, nfc payment system, nfc payments, nfc phone, nfc phones, nfc reader, nfc readers, nfc rfid, nfc security, NFC swipe, nfc swipe platform, nfc technology, nfc wireless, paypal, RFID, rfid nfc, roam, roam data, roam data nfc, roam data nfc swipe, universal mobile payment platform