Understanding mobile loyalty platforms that are transactional

Mobile marketing loyalty

There are many different types of transactional mobile loyalty platforms and, like the old punch card and plastic cards with the magnetic stripe, each of these new programs designed for mobile devices has their own benefits and drawbacks. Consider the following types of mobile loyalty platforms that are of a transactional nature: • Optical character recognition (OCR) mobile loyalty platforms To take advantage of these platforms, consumers must download a dedicated app into their smartphones and snap the image of each of their receipts. The concept behind this method is…

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Is NFC necessary for secure mobile payments?

Mobile commerce and the future

Or will other technology swoop in on the mobile payments market… When the topic is mobile payments, Google is quick to come to the forefront of a discussion, but as that company’s Google Wallet has been slower to catch on than some had predicted, and it is based on NFC technology, which isn’t yet available in the majority of smartphones, many are wondering whether near field communications technology is truly necessary for secure contactless payments to catch on. Many sources are starting to suggest that it could be five years,…

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DoCoMo’s Tsujimura speaks out about NFC technology and its place in the U.S. market

mobile wallets

Will NFC technology take off in the US like it has in Japan? Japan’s largest telecommunications company, DoCoMo Inc., has been working to develop its NFC infrastructure and services offered to consumers recently. The company is a leader in mobile technology in Japan and was the first to bring mobile Internet access to the country. The company has big plans to continue being the leading user of NFC technology in Japan, but believes that the technology will find major success in the U.S. DoCoMo senior executive vice president Kiyoyuki Tsujimura…

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ISIS platforms gains momentum over competitors due to slow and steady approach

Mobile Commerce Industry

Mobile commerce giant takes small steps. ISIS, the mobile commerce joint venture between Verizon, AT&T, and T-Mobile, is making slow, but steady progress toward a new pilot test this summer. The platform may be lagging behind the Google Wallet, which was formally launched late last year, but has already become one of the more popular platforms in the industry, despite the fact that ISIS has yet to see commercial release. The slow progression of ISIS seems to have been beneficial, as it has allowed the project to overcome the challenges…

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The NFC Forum expands accessibility of the N-Mark symbol

Mobile-Commerce

NFC Forum News The NFC Forum, a non-profit association that works for the progress of NFC technology, has announced that its N-Mark symbol is growing in popularity. The N-Mark was introduced in late 2010 and serves as a special marker for certified NFC-enabled mobile devices. The NFC Forum has worked to standardize the symbol in an effort to provide some stability to the emerging industries of mobile commerce and NFC technology in general. Due to the rising demand for NFC-enabled devices and technology, the organization has decided to expand the…

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Proxama and Hot Source team to push mobile marketing forward

Mobile Commerce News on eOne PLUS app

News on mobile marketing… As NFC technology grows more popular around the world, companies specializing in the technology and mobile marketing are coming together to ensure their place in an expanding industry. Proxama, a developer of NFC technology and mobile marketing firm, has announced its partnership with Hot Source, a digital marketing company based in the United Kingdom. Together, the companies will work to expand the reach of mobile marketing through the use of NFC tags and a new mobile marketing platform that was unveiled at the Near Field Norwich event…

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ROAM Data unveils the world’s first universal NFC and magnetic card reader

NFC Swipe

ROAM Data, a developer of mobile commerce platforms, has announced that it has created the world’s first universal card reader that combines NFC technology with magnetic strip recognition. The reader, called NFC Swipe, is compatible with any mobile device and is designed with mobile commerce in mind. The NFC Swipe will allow consumers to make purchases using a credit card or anything that is NFC-enabled. In fact, the platform can turn nearly any electronic device, including a PC, into a mobile payment system. ROAM Data believes that the NFC Swipe…

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Berg Insight study shows that NFC-enabled smart phones sales will jump to 100 million this year

NFC Technology

A new study from Berg Insight, a market research and analysis firm based in Sweden, paints a bright future for NFC-enabled smart phones. The study suggests that sales of NFC-enabled smart phones will jump to 100 million this year, up from 30 million in 2011. The rapid adoption of these mobile devices is likely due to the growing popularity of mobile commerce. NFC smart phones can be used as mobile payment devices, enabling users to make purchases without having to use physical currency or credit card. The technology is not…

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Pinkberry announces implementation of Google Wallet

Pinkberry Google Wallet

Pinkberry has announced that it has expanded its current mobile strategy to include the implementation of the Google Wallet, to allow consumers to pay for their purchases, receive discounts, and redeem coupons, through the use of their mobile devices. The yogurt retailer, Pinkberry, started in 2005 in California, and that has since spread across the country and around the world with more than 175 locations. Through a partnership with Micros Systems Inc., Pinkberry has been able to implement the mobile wallet, which is now live in 69 different American locations.…

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Microsoft registers new NFC Tap and Do trademark for Windows 8

Microsoft mobile secrurity Outlook app

Technology giant Microsoft seems to have plans to enter the arena of NFC. The company has applied to register a new patent for its upcoming Microsoft Tap and Do initiative. According to the application, the trademark will be used to cover all of the company’s products that make use of NFC technology. This includes hardware, such as computers and mobile devices, as well as computer software. While this has implications for Microsoft’s long-term goals with technology, one of the mark’s immediate uses may be with the Windows Phone 8. The…

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WIRED to feature new NFC advertisements from Lexus

WIRED Lexus ad for NFC

Popular technology magazine WIRED has announced that it will be featuring a new NFC marketing campaign from automaker Lexus. The magazine claims that the new NFC advertisements are the first ever in the magazine industry. The ads will feature new navigation and safety technology that will be incorporated into upcoming Lexus models. These advertisements are being billed as an interactive experience, allowing WIRED readers to get hands-on experience with the new technology coming from Lexus. Readers with NFC-enabled smart phones will be able to test out the Lexus Enform with…

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