There are many different types of transactional mobile loyalty platforms and, like the old punch card and plastic cards with the magnetic stripe, each of these new programs designed for mobile devices has their own benefits and drawbacks. Consider the following types of mobile loyalty platforms that are of a transactional nature: • Optical character recognition (OCR) mobile loyalty platforms To take advantage of these platforms, consumers must download a dedicated app into their smartphones and snap the image of each of their receipts. The concept behind this method is…
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Is NFC necessary for secure mobile payments?
Or will other technology swoop in on the mobile payments market… When the topic is mobile payments, Google is quick to come to the forefront of a discussion, but as that company’s Google Wallet has been slower to catch on than some had predicted, and it is based on NFC technology, which isn’t yet available in the majority of smartphones, many are wondering whether near field communications technology is truly necessary for secure contactless payments to catch on. Many sources are starting to suggest that it could be five years,…
Read MoreDoCoMo’s Tsujimura speaks out about NFC technology and its place in the U.S. market
Will NFC technology take off in the US like it has in Japan? Japan’s largest telecommunications company, DoCoMo Inc., has been working to develop its NFC infrastructure and services offered to consumers recently. The company is a leader in mobile technology in Japan and was the first to bring mobile Internet access to the country. The company has big plans to continue being the leading user of NFC technology in Japan, but believes that the technology will find major success in the U.S. DoCoMo senior executive vice president Kiyoyuki Tsujimura…
Read MoreISIS platforms gains momentum over competitors due to slow and steady approach
Mobile commerce giant takes small steps. ISIS, the mobile commerce joint venture between Verizon, AT&T, and T-Mobile, is making slow, but steady progress toward a new pilot test this summer. The platform may be lagging behind the Google Wallet, which was formally launched late last year, but has already become one of the more popular platforms in the industry, despite the fact that ISIS has yet to see commercial release. The slow progression of ISIS seems to have been beneficial, as it has allowed the project to overcome the challenges…
Read MoreThe NFC Forum expands accessibility of the N-Mark symbol
NFC Forum News The NFC Forum, a non-profit association that works for the progress of NFC technology, has announced that its N-Mark symbol is growing in popularity. The N-Mark was introduced in late 2010 and serves as a special marker for certified NFC-enabled mobile devices. The NFC Forum has worked to standardize the symbol in an effort to provide some stability to the emerging industries of mobile commerce and NFC technology in general. Due to the rising demand for NFC-enabled devices and technology, the organization has decided to expand the…
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