There are many different types of transactional mobile loyalty platforms and, like the old punch card and plastic cards with the magnetic stripe, each of these new programs designed for mobile devices has their own benefits and drawbacks. Consider the following types of mobile loyalty platforms that are of a transactional nature: • Optical character recognition (OCR) mobile loyalty platforms To take advantage of these platforms, consumers must download a dedicated app into their smartphones and snap the image of each of their receipts. The concept behind this method is…
Read MoreTag: nfc mobile phone
Is NFC necessary for secure mobile payments?
Or will other technology swoop in on the mobile payments market… When the topic is mobile payments, Google is quick to come to the forefront of a discussion, but as that company’s Google Wallet has been slower to catch on than some had predicted, and it is based on NFC technology, which isn’t yet available in the majority of smartphones, many are wondering whether near field communications technology is truly necessary for secure contactless payments to catch on. Many sources are starting to suggest that it could be five years,…
Read MoreNokia unveils the NFC technology based Lumia 610
With a magic swipe of your NFC phone! This week, Nokia unveiled its new Lumia 610 smart phone. The Lumia is the latest mobile device for the Microsoft Windows Phone platform. The Lumia will also be the first Windows Phone to include NFC technology. Nokia has developed the 610 with mobile commerce in mind, spurred largely by the number of other telecommunications companies introducing their own NFC-enabled smart phones to the market. Despite the tenacity of the competition, Nokia has been able to establish itself as one of the leaders…
Read MoreThe NFC Forum expands accessibility of the N-Mark symbol
NFC Forum News The NFC Forum, a non-profit association that works for the progress of NFC technology, has announced that its N-Mark symbol is growing in popularity. The N-Mark was introduced in late 2010 and serves as a special marker for certified NFC-enabled mobile devices. The NFC Forum has worked to standardize the symbol in an effort to provide some stability to the emerging industries of mobile commerce and NFC technology in general. Due to the rising demand for NFC-enabled devices and technology, the organization has decided to expand the…
Read MoreROAM Data unveils the world’s first universal NFC and magnetic card reader
ROAM Data, a developer of mobile commerce platforms, has announced that it has created the world’s first universal card reader that combines NFC technology with magnetic strip recognition. The reader, called NFC Swipe, is compatible with any mobile device and is designed with mobile commerce in mind. The NFC Swipe will allow consumers to make purchases using a credit card or anything that is NFC-enabled. In fact, the platform can turn nearly any electronic device, including a PC, into a mobile payment system. ROAM Data believes that the NFC Swipe…
Read More