Firm launches research initiative focused on NFC technology

Quick Tap NFC technology service mobile payments service

NFC technology the subject of a new research initiative Global Industry Analysts, a leading market research organization, has announced the launch of an ambitious research initiative focused on the NFC technology market. The organization has tracked the rising demand for NFC-enabled devices and the use of these devices in the mobile commerce space. The organization has also taken note of the alternatives to NFC technology that are emerging in various sectors. The research initiative aims to shed light on the trends that are impacting the NFC market, especially where NFC…

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Report shows mobile commerce spurs NFC adoption

mobile commerce and NFC technology

Mobile commerce helps makes NFC more popular Most modern mobile commerce initiatives are based on the use of NFC technology. This technology allows for digital information to be transmitted over short distances and have proven very proficient in facilitating payments from mobile devices. The problem, however, is that only mobile devices that are equipped with NFC technology can make use of these mobile commerce platforms. These devices have been somewhat rare in the past, but the growing popularity of mobile commerce has forced device makers to bring new NFC-enabled smartphones…

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Access control industry can benefit from NFC technology

NFC Technology - card reader

Report highlights potential of NFC in access control industry The beleaguered access control industry may see a revival through the introduction of NFC technology and smart cards. A new report from IMS Research, a leading market research firm in the electronics industry, suggests that the $400 million industry could see a serious revolution through the adoption of NFC smart cards. NFC technology has already shown its proficiency in its ability to facilitate data transfer, thus showing value for the access control industry. Smart cards may be becoming smarter NFC-enabled smart cards…

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iMPak launches new NFC-enabled health device

mhealth

Joint venture aims to help those with medical conditions with new device Meridian Health, a health care system based in New Jersey, has announced that its joint venture, iMPak Health, has developed a new affordable health device for consumers. The joint venture has created a mobile device that incorporates NFC technology as a way to provide users with pertinent information concerning their health. iMPak believes that the device will be useful for those that have heart conditions or those that may be at risk of developing heart conditions. NFC-enabled device…

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Understanding mobile loyalty platforms that are transactional

Mobile marketing loyalty

There are many different types of transactional mobile loyalty platforms and, like the old punch card and plastic cards with the magnetic stripe, each of these new programs designed for mobile devices has their own benefits and drawbacks. Consider the following types of mobile loyalty platforms that are of a transactional nature: • Optical character recognition (OCR) mobile loyalty platforms To take advantage of these platforms, consumers must download a dedicated app into their smartphones and snap the image of each of their receipts. The concept behind this method is…

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Is NFC necessary for secure mobile payments?

Mobile commerce and the future

Or will other technology swoop in on the mobile payments market… When the topic is mobile payments, Google is quick to come to the forefront of a discussion, but as that company’s Google Wallet has been slower to catch on than some had predicted, and it is based on NFC technology, which isn’t yet available in the majority of smartphones, many are wondering whether near field communications technology is truly necessary for secure contactless payments to catch on. Many sources are starting to suggest that it could be five years,…

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Nokia unveils the NFC technology based Lumia 610

Nokia Lumia NFC Gadgets

With a magic swipe of your NFC phone! This week, Nokia unveiled its new Lumia 610 smart phone. The Lumia is the latest mobile device for the Microsoft Windows Phone platform. The Lumia will also be the first Windows Phone to include NFC technology. Nokia has developed the 610 with mobile commerce in mind, spurred largely by the number of other telecommunications companies introducing their own NFC-enabled smart phones to the market. Despite the tenacity of the competition, Nokia has been able to establish itself as one of the leaders…

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ISIS platforms gains momentum over competitors due to slow and steady approach

Mobile Commerce Industry

Mobile commerce giant takes small steps. ISIS, the mobile commerce joint venture between Verizon, AT&T, and T-Mobile, is making slow, but steady progress toward a new pilot test this summer. The platform may be lagging behind the Google Wallet, which was formally launched late last year, but has already become one of the more popular platforms in the industry, despite the fact that ISIS has yet to see commercial release. The slow progression of ISIS seems to have been beneficial, as it has allowed the project to overcome the challenges…

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The NFC Forum expands accessibility of the N-Mark symbol

Mobile-Commerce

NFC Forum News The NFC Forum, a non-profit association that works for the progress of NFC technology, has announced that its N-Mark symbol is growing in popularity. The N-Mark was introduced in late 2010 and serves as a special marker for certified NFC-enabled mobile devices. The NFC Forum has worked to standardize the symbol in an effort to provide some stability to the emerging industries of mobile commerce and NFC technology in general. Due to the rising demand for NFC-enabled devices and technology, the organization has decided to expand the…

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Proxama and Hot Source team to push mobile marketing forward

Mobile Commerce News on eOne PLUS app

News on mobile marketing… As NFC technology grows more popular around the world, companies specializing in the technology and mobile marketing are coming together to ensure their place in an expanding industry. Proxama, a developer of NFC technology and mobile marketing firm, has announced its partnership with Hot Source, a digital marketing company based in the United Kingdom. Together, the companies will work to expand the reach of mobile marketing through the use of NFC tags and a new mobile marketing platform that was unveiled at the Near Field Norwich event…

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ROAM Data unveils the world’s first universal NFC and magnetic card reader

NFC Swipe

ROAM Data, a developer of mobile commerce platforms, has announced that it has created the world’s first universal card reader that combines NFC technology with magnetic strip recognition. The reader, called NFC Swipe, is compatible with any mobile device and is designed with mobile commerce in mind. The NFC Swipe will allow consumers to make purchases using a credit card or anything that is NFC-enabled. In fact, the platform can turn nearly any electronic device, including a PC, into a mobile payment system. ROAM Data believes that the NFC Swipe…

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