Firm launches research initiative focused on NFC technology

Quick Tap NFC technology service mobile payments service

NFC technology the subject of a new research initiative Global Industry Analysts, a leading market research organization, has announced the launch of an ambitious research initiative focused on the NFC technology market. The organization has tracked the rising demand for NFC-enabled devices and the use of these devices in the mobile commerce space. The organization has also taken note of the alternatives to NFC technology that are emerging in various sectors. The research initiative aims to shed light on the trends that are impacting the NFC market, especially where NFC…

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Report shows mobile commerce spurs NFC adoption

mobile commerce and NFC technology

Mobile commerce helps makes NFC more popular Most modern mobile commerce initiatives are based on the use of NFC technology. This technology allows for digital information to be transmitted over short distances and have proven very proficient in facilitating payments from mobile devices. The problem, however, is that only mobile devices that are equipped with NFC technology can make use of these mobile commerce platforms. These devices have been somewhat rare in the past, but the growing popularity of mobile commerce has forced device makers to bring new NFC-enabled smartphones…

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Access control industry can benefit from NFC technology

NFC Technology - card reader

Report highlights potential of NFC in access control industry The beleaguered access control industry may see a revival through the introduction of NFC technology and smart cards. A new report from IMS Research, a leading market research firm in the electronics industry, suggests that the $400 million industry could see a serious revolution through the adoption of NFC smart cards. NFC technology has already shown its proficiency in its ability to facilitate data transfer, thus showing value for the access control industry. Smart cards may be becoming smarter NFC-enabled smart cards…

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iMPak launches new NFC-enabled health device

mhealth

Joint venture aims to help those with medical conditions with new device Meridian Health, a health care system based in New Jersey, has announced that its joint venture, iMPak Health, has developed a new affordable health device for consumers. The joint venture has created a mobile device that incorporates NFC technology as a way to provide users with pertinent information concerning their health. iMPak believes that the device will be useful for those that have heart conditions or those that may be at risk of developing heart conditions. NFC-enabled device…

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Understanding mobile loyalty platforms that are transactional

Mobile marketing loyalty

There are many different types of transactional mobile loyalty platforms and, like the old punch card and plastic cards with the magnetic stripe, each of these new programs designed for mobile devices has their own benefits and drawbacks. Consider the following types of mobile loyalty platforms that are of a transactional nature: • Optical character recognition (OCR) mobile loyalty platforms To take advantage of these platforms, consumers must download a dedicated app into their smartphones and snap the image of each of their receipts. The concept behind this method is…

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