Understanding mobile loyalty platforms that are transactional

Mobile marketing loyalty

There are many different types of transactional mobile loyalty platforms and, like the old punch card and plastic cards with the magnetic stripe, each of these new programs designed for mobile devices has their own benefits and drawbacks. Consider the following types of mobile loyalty platforms that are of a transactional nature: • Optical character recognition (OCR) mobile loyalty platforms To take advantage of these platforms, consumers must download a dedicated app into their smartphones and snap the image of each of their receipts. The concept behind this method is…

Read More

DoCoMo’s Tsujimura speaks out about NFC technology and its place in the U.S. market

mobile wallets

Will NFC technology take off in the US like it has in Japan? Japan’s largest telecommunications company, DoCoMo Inc., has been working to develop its NFC infrastructure and services offered to consumers recently. The company is a leader in mobile technology in Japan and was the first to bring mobile Internet access to the country. The company has big plans to continue being the leading user of NFC technology in Japan, but believes that the technology will find major success in the U.S. DoCoMo senior executive vice president Kiyoyuki Tsujimura…

Read More

ROAM Data unveils the world’s first universal NFC and magnetic card reader

NFC Swipe

ROAM Data, a developer of mobile commerce platforms, has announced that it has created the world’s first universal card reader that combines NFC technology with magnetic strip recognition. The reader, called NFC Swipe, is compatible with any mobile device and is designed with mobile commerce in mind. The NFC Swipe will allow consumers to make purchases using a credit card or anything that is NFC-enabled. In fact, the platform can turn nearly any electronic device, including a PC, into a mobile payment system. ROAM Data believes that the NFC Swipe…

Read More

Juniper Research estimates $74 billion in NFC transactions by 2015

NFC Technology

The results of a recently released Juniper Research study have predicted that near field communication (NFC) will have been used for $74 billion in transactions by the year 2015. This technology is growing in its use for in-store purchases, as well as for buying transit and other forms of tickets. It is becoming an increasingly popular way to use a smartphone as a credit card or paper ticket alternative. The Mobile Commerce Markets report also indicated that the fast smartphone adoption for applications relating to commerce has not in any…

Read More

Vizibility opens its NFC program to technology developers attending this year’s SXSW conference in Texas

NFC Technology

Vizibility Inc., an online identity management and professional services firm, has announced that it has opened up 1,000 spots for its previously private NFC beta program. The company has been experimenting with NFC technology for the past several years, hoping to develop a new platform for businesses and individuals to communicate more efficiently. The spots in the program are open only to those attending this year’s South by Southwest (SXSW) conference in Austin, Texas. Those participating in the program will be given one-year access to Vizibility’s NFC platform at no…

Read More

Infographic shows possible ways NFC technology could be used in the near future

Mobile Payments

  The United Kingdom’s orange Business Services, an information technology and communications company, has high hopes for NFC technology. NFC is becoming more popular as the prospect of mobile commerce grows. Consumers around the world are now being exposed to the technology for the sake of familiarity and orange believes that this will lead to some new uses for NFC. The company has created an infographic which details their expectations for the technology in the near future. The technology’s uses in mobile commerce are well known by now, but many…

Read More

O2 and Isobar team to accelerate the development of NFC technology through new contest

NFC Technology

O2, the UK’s largest telecommunications company, has announced a contest for tech-savvy people looking to share their innovative ideas on how to use NFC technology. The company has partnered with Isobar, a modern communications agency, for the event, which will be held from February 24 to the 25. The contest is being labeled as the UK’s first NFC accelerator event and will aim to help developers secure funding for their innovative projects. Though the event is designed as a contest, its true goal is to accelerate the development of NFC…

Read More

Connecthings expects to see the end of QR codes to come at the hands of NFC tags

QR Codes vs. NFC mobie marketing

Connecthings, a company specializing in NFC-based services and analysis, believes that NFC tags will, one day, be the end of QR codes. Many companies interested in mobile marketing have made similar claims in the past, but such predictions have yet to come true. According to Connecthings, however, more consumers are using NFC tags than QR codes. The France-based firm has distributed more than 24,000 NFC tags throughout Europe and has found that they are quite popular with consumers with smart phones. The firm claims that consumers with NFC-enabled smart phones…

Read More

Report shows the rampant growth of the NFC mobile applications market

Mobile commerce Risks

A new report from Markets and Markets, a market research firm, paints a promising picture for the future of NFC technology. NFC has been around for several years but has only recently become a technology of consequence. It has provided advertisers with a new way to engage consumers who are growing increasingly reliant on mobile technology. NFC has also helped birth the new industry of mobile commerce. As such, the market for NFC applications, such as mobile wallets, has become more valuable. In 2011, the market saw revenue growth of…

Read More

Freescale Semiconductor and Inside Secure team to make new NFC-enabled prepaid electricity meter design

Electricity Meters

Freescale Semiconductor, a leading manufacturer of micro-technologies, and Inside Secure, a mobile technology company specializing in NFC, have come together to create a new contactless, prepaid utility meter design. The design aims to bring more security to the world of electronic meter products as well as help modernize the utilities industry. Prepaid electricity meters are quite popular throughout the world, but have been the target of fraud in the past. Both companies claim that the new design system will be much more reliable in terms of safety. The design is…

Read More

ACS announces new virtual transit card plan in Pennsylvania powered by NFC technology

NFC Technology

A new transit card plan is coming to Pennsylvania this week, backed by the Southeastern Pennsylvania Transportation Authority. The plan comes from Affiliated Computer Services (ACS), an information technology and business process service provider and subsidiary of Xerox. The new transit cards will feature NFC technology, allowing users of public transportation to their smart phone rather than a paper or plastic ticket. The transit cards are, essentially, a virtual alternative to more conventional options. The cards will be used throughout the state’s busses, subways and train networks. ACS has launched…

Read More