This near field communications initiative has been launched in Brazil by the global mayonnaise brand, Hellman’s. Global mayo brand, Hellman’s, has developed their own unique NFC technology idea, which they are rolling out in Brazil, as a part of a mobile marketing campaign to help consumers to know what to do with the foods that they have placed into their shopping carts. This is not the first time that Hellman’s has dabbled in tech to help to encourage the use of their products. In this latest development from the brand,…
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NFC technology could help bring in a new generation of mobile communication
NFC technology may help change communication Technology has become a highly integrated part of society around the world, and this integration has been accelerated by the advent of mobile devices. In the past, technology was either restricted to a desk in the form of a stationary computer or in a person’s hands in the form of a smartphone or tablet. Wearable technology, however, is becoming more prominent, especially as NFC technology and augmented reality continue to attract attention. NFC-enabled tattoos coming from Motorola Motorola has applied for a new patent…
Read MoreReport highlights trends in NFC technology market
NFC technology continues to show signs of growth IDTechEx, a market research firm, has released a new report concerning the market for NFC technology. The report, titled “Near Field Communication (NFC) 2014-2024,” aims to provide some insight on the trends emerging in the technology space and how these may affect NFC and its uses in the future. The technology is mainly used in the mobile sector to facilitate mobile commerce, but it has other uses in marketing and data sharing that could help it stay relevant well into the future.…
Read MoreNFC technology users get free Guinness beer
Pubs in the U.K. have been taking part in the world’s leading stout’s mobile marketing campaign. The top stout in the country, Guinness, has launched a new mobile marketing campaign that is based on NFC technology that is allowing the pumps in pubs to provide customers with an interactive experience. The taps from thousands of different pubs have already had this technology implemented. In fact, according to the latest data on this NFC technology marketing campaign, it has already been installed in 11,500 pub taps across the United Kingdom, as…
Read MoreNFC technology market set for strong growth
Report predicts bright future for NFC technology Markets and Markets, a leading market research firm, has released a new report concerning the global NFC technology market. NFC technology has been growing in popularity as mobile commerce becomes more common. The technology is currently the backbone of most mobile commerce initiatives, but is often used in marketing as well. The demand for this technology has been on the rise despite concerns regarding the security of NFC and its capabilities. Global market to hit $1.15 billion by 2016 According to the report,…
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