NFC technology integrated into shopping cart tablets

NFC technology tablet shopping cart

This near field communications initiative has been launched in Brazil by the global mayonnaise brand, Hellman’s. Global mayo brand, Hellman’s, has developed their own unique NFC technology idea, which they are rolling out in Brazil, as a part of a mobile marketing campaign to help consumers to know what to do with the foods that they have placed into their shopping carts. This is not the first time that Hellman’s has dabbled in tech to help to encourage the use of their products. In this latest development from the brand,…

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NFC technology could help bring in a new generation of mobile communication

NFC Technology Business Cards

NFC technology may help change communication Technology has become a highly integrated part of society around the world, and this integration has been accelerated by the advent of mobile devices. In the past, technology was either restricted to a desk in the form of a stationary computer or in a person’s hands in the form of a smartphone or tablet. Wearable technology, however, is becoming more prominent, especially as NFC technology and augmented reality continue to attract attention. NFC-enabled tattoos coming from Motorola Motorola has applied for a new patent…

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Report highlights trends in NFC technology market

NFC technology mobile commerce

NFC technology continues to show signs of growth IDTechEx, a market research firm, has released a new report concerning the market for NFC technology. The report, titled “Near Field Communication (NFC) 2014-2024,” aims to provide some insight on the trends emerging in the technology space and how these may affect NFC and its uses in the future. The technology is mainly used in the mobile sector to facilitate mobile commerce, but it has other uses in marketing and data sharing that could help it stay relevant well into the future.…

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NFC technology users get free Guinness beer

Guinness NFC technology mobile marketing

Pubs in the U.K. have been taking part in the world’s leading stout’s mobile marketing campaign. The top stout in the country, Guinness, has launched a new mobile marketing campaign that is based on NFC technology that is allowing the pumps in pubs to provide customers with an interactive experience. The taps from thousands of different pubs have already had this technology implemented. In fact, according to the latest data on this NFC technology marketing campaign, it has already been installed in 11,500 pub taps across the United Kingdom, as…

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NFC technology market set for strong growth

NFC technology mobile payments

Report predicts bright future for NFC technology Markets and Markets, a leading market research firm, has released a new report concerning the global NFC technology market. NFC technology has been growing in popularity as mobile commerce becomes more common. The technology is currently the backbone of most mobile commerce initiatives, but is often used in marketing as well. The demand for this technology has been on the rise despite concerns regarding the security of NFC and its capabilities. Global market to hit $1.15 billion by 2016 According to the report,…

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Absa expands NFC technology trial

NFC Technology mobile payments

NFC technology trial sees expansion in South Africa Absa, one of the largest banking groups in South Africa, has announced the expansion of its NFC technology trial. The trial was initially launched in December of 2011 and involved 500 of the bank’s staff. The trial was meant to examine the benefits of NFC technology and its uses in mobile commerce, specifically where money management is concerned. These funds could be used to purchase products at participating stores throughout South Africa. Absa aims to deploy 4,000 NFC-enabled terminals by third quarter…

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NFC technology may be included in iPhones after all

Apple NFC Technology Trends mobile payments

Apple could be planning to release a device that contains the near field communication chip in the future. The recent acquisition of Authentec by Apple, for $356 million, is suggesting that after years of rumors stating that it is seeking to include NFC technology in its iPhones, this may become the truth in the not so distant future. A near field communication chip was notably absent from the recent release of the iPhone 5. Now, the NFC technology news has been revealed that the Embedded Security Solutions (ESS) division of…

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NFC and QR codes to help mobile marketing grow to new heights

Mobile Marketing

  Interactive mobile marketing is becoming more important as consumers grow more mobile. Smart phones and other such devices have enabled people to enjoy a constant connection to the Internet no matter where they may be in the world. Because consumers are becoming less sedentary, static marketing may no longer be the best options for companies launching new marketing campaigns. Attention is being drawn to technologies like NFC and QR codes, but some companies believe that these are nothing more than a novelty. A new report from Smith’s Point Analytics,…

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United Arab Emirates launches NFC identification pilot project

Mobile Commerce Industry

NFC technology gets a push with new test run. The Emirates Telecommunications Corporation, the telecommunications company of the United Arab Emirates more commonly known as Etisalat, has announced a partnership with the Emirates Identity Authority (EIDA), an independent federal authority responsible for population registration. Through the partnership, the two organizations will be examining the possible uses of NFC technology for the Emirates ID card program. The duo have launched a pilot project in the UAE to collect data on how well the technology performs in this manner and whether or…

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ISIS platforms gains momentum over competitors due to slow and steady approach

Mobile Commerce Industry

Mobile commerce giant takes small steps. ISIS, the mobile commerce joint venture between Verizon, AT&T, and T-Mobile, is making slow, but steady progress toward a new pilot test this summer. The platform may be lagging behind the Google Wallet, which was formally launched late last year, but has already become one of the more popular platforms in the industry, despite the fact that ISIS has yet to see commercial release. The slow progression of ISIS seems to have been beneficial, as it has allowed the project to overcome the challenges…

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The NFC Forum expands accessibility of the N-Mark symbol

Mobile-Commerce

NFC Forum News The NFC Forum, a non-profit association that works for the progress of NFC technology, has announced that its N-Mark symbol is growing in popularity. The N-Mark was introduced in late 2010 and serves as a special marker for certified NFC-enabled mobile devices. The NFC Forum has worked to standardize the symbol in an effort to provide some stability to the emerging industries of mobile commerce and NFC technology in general. Due to the rising demand for NFC-enabled devices and technology, the organization has decided to expand the…

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