Absa expands NFC technology trial

NFC Technology mobile payments

NFC technology trial sees expansion in South Africa Absa, one of the largest banking groups in South Africa, has announced the expansion of its NFC technology trial. The trial was initially launched in December of 2011 and involved 500 of the bank’s staff. The trial was meant to examine the benefits of NFC technology and its uses in mobile commerce, specifically where money management is concerned. These funds could be used to purchase products at participating stores throughout South Africa. Absa aims to deploy 4,000 NFC-enabled terminals by third quarter…

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NFC technology may be included in iPhones after all

Apple NFC Technology Trends mobile payments

Apple could be planning to release a device that contains the near field communication chip in the future. The recent acquisition of Authentec by Apple, for $356 million, is suggesting that after years of rumors stating that it is seeking to include NFC technology in its iPhones, this may become the truth in the not so distant future. A near field communication chip was notably absent from the recent release of the iPhone 5. Now, the NFC technology news has been revealed that the Embedded Security Solutions (ESS) division of…

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NFC and QR codes to help mobile marketing grow to new heights

Mobile Marketing

  Interactive mobile marketing is becoming more important as consumers grow more mobile. Smart phones and other such devices have enabled people to enjoy a constant connection to the Internet no matter where they may be in the world. Because consumers are becoming less sedentary, static marketing may no longer be the best options for companies launching new marketing campaigns. Attention is being drawn to technologies like NFC and QR codes, but some companies believe that these are nothing more than a novelty. A new report from Smith’s Point Analytics,…

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United Arab Emirates launches NFC identification pilot project

Mobile Commerce Industry

NFC technology gets a push with new test run. The Emirates Telecommunications Corporation, the telecommunications company of the United Arab Emirates more commonly known as Etisalat, has announced a partnership with the Emirates Identity Authority (EIDA), an independent federal authority responsible for population registration. Through the partnership, the two organizations will be examining the possible uses of NFC technology for the Emirates ID card program. The duo have launched a pilot project in the UAE to collect data on how well the technology performs in this manner and whether or…

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ISIS platforms gains momentum over competitors due to slow and steady approach

Mobile Commerce Industry

Mobile commerce giant takes small steps. ISIS, the mobile commerce joint venture between Verizon, AT&T, and T-Mobile, is making slow, but steady progress toward a new pilot test this summer. The platform may be lagging behind the Google Wallet, which was formally launched late last year, but has already become one of the more popular platforms in the industry, despite the fact that ISIS has yet to see commercial release. The slow progression of ISIS seems to have been beneficial, as it has allowed the project to overcome the challenges…

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