NFC technology marketing campaign gives Barbadillo a shot in the arm

wine nfc technology marketing

The Spanish winemaker is using near field communication tech in its latest consumer-focused effort. Spanish winemaker Barbadillo is working with Thin Film Electronics ASA to use NFC technology marketing to engage consumers via smart products such as smartphones. The goal of the campaign is to provide a more interactive and informative experience for consumers. The NFC technology marketing campaign employs the near field communication tech in the form of SpeedTap tags added to 126,000 “smart” bottles from Castillo de San Diego. The products were added to shelves nationwide and will…

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Biohacking takes wearable technology to new heights, but isn’t for everyone

biohacking chip implanted in hand

A man in Sydney, Australia embedded his transit pass chip – among other chips – into his body. With the popularity of wearable technology and near field communication chips (NFC), biohacking is becoming increasingly commonplace. That said, before consumers jump onboard this practice, they are being cautioned to think twice for a number of reasons. Among the latest cases of implanting technology under the skin and making headlines was in Sydney, Australia. That story occurred when biohacking practitioner, Meow-Ludo Disco Gamma Meow-Meow (that is his legal name) inserted the NFC…

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QR code integration is the next step for Raiffeisen Bank ATMs

ATM mobile payments qr code integration

The Austrian financial institution will also be working NFC technology into its machines. In Austria, the Raiffeisen Bank is now changing their ATM network machines to include NFC and QR code integration. The financial institution is adding the reader devices to 1,200 machines throughout their network. The goal is to make it possible for traditional ATMs to accept quick response code scans and near field communication taps. There are several different types of transaction that will become possible with the mobile technology. Aside from the NFC technology and QR code…

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Apple Pay Russia has now launched

apple pay russia iphone mobile payments

The iPhone maker has rolled out its mobile payments software in the country, extending its global reach. Apple Pay Russia has now been launched as the iPhone maker brings its mobile wallet to the Russian population. This has allowed the American tech giant to extend the worldwide reach of its digital payments service. This has made Russia the tenth nation where Apple Pay transactions can be accepted. Among the other countries where these mobile payments are available include the United States, Canada, and Great Britain. It was originally launched in…

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Visa QR codes let Tata Sky customers recharge their accounts

India mobile phone manufacturing

Direct home service customers can pay their bills with their smartphones through their TV screens or online. Tata Sky has partnered with the largest credit card company in the world to offer mobile payments via Visa QR codes. This allows the company’s subscribers to top up their accounts through the use of their smartphones. The QR code payment solution is entirely powered by mVisa and is meant to provide convenient and secure transactions. Subscribers to Tata Sky services are able to recharge their accounts through simple scans of Visa QR…

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