NFC technology marketing campaign gives Barbadillo a shot in the arm

wine nfc technology marketing

The Spanish winemaker is using near field communication tech in its latest consumer-focused effort. Spanish winemaker Barbadillo is working with Thin Film Electronics ASA to use NFC technology marketing to engage consumers via smart products such as smartphones. The goal of the campaign is to provide a more interactive and informative experience for consumers. The NFC technology marketing campaign employs the near field communication tech in the form of SpeedTap tags added to 126,000 “smart” bottles from Castillo de San Diego. The products were added to shelves nationwide and will…

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Biohacking takes wearable technology to new heights, but isn’t for everyone

biohacking chip implanted in hand

A man in Sydney, Australia embedded his transit pass chip – among other chips – into his body. With the popularity of wearable technology and near field communication chips (NFC), biohacking is becoming increasingly commonplace. That said, before consumers jump onboard this practice, they are being cautioned to think twice for a number of reasons. Among the latest cases of implanting technology under the skin and making headlines was in Sydney, Australia. That story occurred when biohacking practitioner, Meow-Ludo Disco Gamma Meow-Meow (that is his legal name) inserted the NFC…

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QR code integration is the next step for Raiffeisen Bank ATMs

ATM mobile payments qr code integration

The Austrian financial institution will also be working NFC technology into its machines. In Austria, the Raiffeisen Bank is now changing their ATM network machines to include NFC and QR code integration. The financial institution is adding the reader devices to 1,200 machines throughout their network. The goal is to make it possible for traditional ATMs to accept quick response code scans and near field communication taps. There are several different types of transaction that will become possible with the mobile technology. Aside from the NFC technology and QR code…

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Apple Pay Russia has now launched

apple pay russia iphone mobile payments

The iPhone maker has rolled out its mobile payments software in the country, extending its global reach. Apple Pay Russia has now been launched as the iPhone maker brings its mobile wallet to the Russian population. This has allowed the American tech giant to extend the worldwide reach of its digital payments service. This has made Russia the tenth nation where Apple Pay transactions can be accepted. Among the other countries where these mobile payments are available include the United States, Canada, and Great Britain. It was originally launched in…

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Visa QR codes let Tata Sky customers recharge their accounts

India mobile phone manufacturing

Direct home service customers can pay their bills with their smartphones through their TV screens or online. Tata Sky has partnered with the largest credit card company in the world to offer mobile payments via Visa QR codes. This allows the company’s subscribers to top up their accounts through the use of their smartphones. The QR code payment solution is entirely powered by mVisa and is meant to provide convenient and secure transactions. Subscribers to Tata Sky services are able to recharge their accounts through simple scans of Visa QR…

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Important Visa mobile payments milestone reached in India

visa mobile payment security iphone

The financial giant has announced that it has issued over one million of its contactless cards in the country. Visa recently announced the issuing of over one million of its branded contactless cards in India. These were all issued through eight major banks within the country. These cards function on the same technology as contactless Visa mobile payments. The widespread use of these cards is opening the door for easier mobile payments to be rapidly adopted. There are over 100,000 merchant locations in India that are now set up to…

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NFC mobile payments will be used by 1 in 4 Brits in 2017

NFC Mobile Payments Mastercard QR Code PayPass MasterPass

New research from MasterCard has predicted that over the upcoming 12 months there will be a significant shift. MasterCard has now released the results of a new research study in which it determined that NFC mobile payments will be used by one quarter of all Brits throughout the next twelve months. This will represent a considerable increase in the trend toward the use of mobile wallets in the U.K. At the moment, MasterCard’s figures show that the current rate of use of NFC mobile payments within this market is at…

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NFC tags and QR codes make it onto Jones packaging

NFC tags technology

A new packaging solutions partnership with Tuku has added quick response codes and near field communication tags. Jones Packaging has partnered up with Tuku, a mobile marketing specialist, in order to add NFC tags and QR codes to its packages in order to make them mobile friendly and able to share information, messages, offers and promotions with customers. This type of strategy is becoming increasingly commonplace as print packaging and mobile marketing combine. This addition of QR codes and NFC tags will make it easier for both pharmaceutical and consumer…

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WhatsApp QR codes and NFC tags may soon be the key to group invites

qr code stamp card

The hugely popular messaging app is working with quick response codes and near field communication technology. WhatsApp QR codes have now become the very latest announcement from the tremendously used mobile messaging app, following a seemingly endless line of additional features and news that have been added to this application. This is among the most recent changes being made in order to differentiate WhatsApp even further from Line and WeChat. At the moment, the announcement being shared by the media is only in the form of rumors but sources connected…

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Samsung has embedded NFC technology into a men’s suit

samsung pay platform phone mobile commerce

The consumer electronics giant is working near field communication into clothing. Now that the CES 2016 has come to a close, there has been no shortage of interesting, fascinating and downright weird products that have made their way onto the map but at the same time, the introduction of NFC technology into a smart suit and while adding solar panels to a handbag still has some people scratching their heads. These are not the first odd sounding concepts that the secret labs from Samsung have developed. Still, these specific products…

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Mobile payments interest about 50 percent of consumers

Mobile Payments service

New Gartner research shows that about half of all consumers will be interested in the transactions by 2018. Gartner Inc. has now released data that indicates that by the year 2018, approximately 50 percent of consumers within mature markets will be interested in using their smartphones or wearable technology devices in order to complete mobile payments when purchasing products and services. Consumers living in countries such as Japan, the United States, Canada and those in Western Europe are showing interest. According to Gartner, mobile payments technology is starting to gain…

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