Understanding mobile loyalty platforms that are transactional

Mobile marketing loyalty

There are many different types of transactional mobile loyalty platforms and, like the old punch card and plastic cards with the magnetic stripe, each of these new programs designed for mobile devices has their own benefits and drawbacks. Consider the following types of mobile loyalty platforms that are of a transactional nature: • Optical character recognition (OCR) mobile loyalty platforms To take advantage of these platforms, consumers must download a dedicated app into their smartphones and snap the image of each of their receipts. The concept behind this method is…

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DoCoMo’s Tsujimura speaks out about NFC technology and its place in the U.S. market

mobile wallets

Will NFC technology take off in the US like it has in Japan? Japan’s largest telecommunications company, DoCoMo Inc., has been working to develop its NFC infrastructure and services offered to consumers recently. The company is a leader in mobile technology in Japan and was the first to bring mobile Internet access to the country. The company has big plans to continue being the leading user of NFC technology in Japan, but believes that the technology will find major success in the U.S. DoCoMo senior executive vice president Kiyoyuki Tsujimura…

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Nokia unveils the NFC technology based Lumia 610

Nokia Lumia NFC Gadgets

With a magic swipe of your NFC phone! This week, Nokia unveiled its new Lumia 610 smart phone. The Lumia is the latest mobile device for the Microsoft Windows Phone platform. The Lumia will also be the first Windows Phone to include NFC technology. Nokia has developed the 610 with mobile commerce in mind, spurred largely by the number of other telecommunications companies introducing their own NFC-enabled smart phones to the market. Despite the tenacity of the competition, Nokia has been able to establish itself as one of the leaders…

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ISIS platforms gains momentum over competitors due to slow and steady approach

Mobile Commerce Industry

Mobile commerce giant takes small steps. ISIS, the mobile commerce joint venture between Verizon, AT&T, and T-Mobile, is making slow, but steady progress toward a new pilot test this summer. The platform may be lagging behind the Google Wallet, which was formally launched late last year, but has already become one of the more popular platforms in the industry, despite the fact that ISIS has yet to see commercial release. The slow progression of ISIS seems to have been beneficial, as it has allowed the project to overcome the challenges…

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MacKay Meters and UIC team to bring NFC technology to parking spaces

Mobile Payments in Parking Lots mobile commerce

New ways to included NFC technology   MacKay Meters, a manufacturer of parking meters, has announced a partnership with the Uniform Industrial Corporation (UIC), a company specializing in electronic commerce and data collection. The partnership will be focused on bringing contactless payment systems to MacKay’s parking meters around the world. Both companies will be developing and implementing NFC technology for MacKay’s Guardian SOLO meters. These meters already accept various forms of payment and MacKay believes they are the best candidate for a new NFC-based payment system. NFC technology is getting…

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ROAM Data unveils the world’s first universal NFC and magnetic card reader

NFC Swipe

ROAM Data, a developer of mobile commerce platforms, has announced that it has created the world’s first universal card reader that combines NFC technology with magnetic strip recognition. The reader, called NFC Swipe, is compatible with any mobile device and is designed with mobile commerce in mind. The NFC Swipe will allow consumers to make purchases using a credit card or anything that is NFC-enabled. In fact, the platform can turn nearly any electronic device, including a PC, into a mobile payment system. ROAM Data believes that the NFC Swipe…

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Berg Insight study shows that NFC-enabled smart phones sales will jump to 100 million this year

NFC Technology

A new study from Berg Insight, a market research and analysis firm based in Sweden, paints a bright future for NFC-enabled smart phones. The study suggests that sales of NFC-enabled smart phones will jump to 100 million this year, up from 30 million in 2011. The rapid adoption of these mobile devices is likely due to the growing popularity of mobile commerce. NFC smart phones can be used as mobile payment devices, enabling users to make purchases without having to use physical currency or credit card. The technology is not…

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Pinkberry announces implementation of Google Wallet

Pinkberry Google Wallet

Pinkberry has announced that it has expanded its current mobile strategy to include the implementation of the Google Wallet, to allow consumers to pay for their purchases, receive discounts, and redeem coupons, through the use of their mobile devices. The yogurt retailer, Pinkberry, started in 2005 in California, and that has since spread across the country and around the world with more than 175 locations. Through a partnership with Micros Systems Inc., Pinkberry has been able to implement the mobile wallet, which is now live in 69 different American locations.…

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Commonwealth Bank sees major rise in NFC payments in Australia, Telsyte suggests merchants will be slow to warm to mobile commerce

Mobile Payments

Mobile commerce is gaining momentum in Australia, according to The Commonwealth Bank, the country’s largest financial institution. The bank announced this week that mobile payments have more than quadrupled in the last year, logging more than 1.3 million transactions during December alone. The bank notes that the availability of NFC applications has also risen by 30,000 over the same time period. This indicates that mobile commerce may be gaining ground with consumers in Australia, but research firm Telsyte claims that the concept is not very popular with merchants. Mobile commerce…

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Juniper Research study shows mobile commerce should hit $74 billion in NFC transactions by 2015

NFC Mobile commerce Payments students

The results of the latest study by Juniper Research have been released, showing that near field communication (NFC) technology will have facilitated approximately $74 billion in mobile transactions by the year 2015. Though NFC mobile payments remain in their infancy, they are being used on an increasing basis for the purchase of transit tickets and to purchase products in-store. The use of smartphones as an alternative to paper tickets and plastic credit cards is among the most rapidly growing segments of the m-commerce marketplace. The report, called “Mobile Commerce Markets”,…

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European Commission to determine whether mobile commerce project from the UK can proceed

M-Commerce Industry

Regulators with the European Commission, the legislative arm of the European Union, are determining whether to grant approval for a mobile commerce project from the United Kingdom. The project has been dubbed “Project Oscar” and is a joint venture amongst three of the UK’s largest telecommunications companies: Everything Everywhere, O2, and Vodafone U.K. The project seeks to promote mobile commerce through the spreading of NFC technology and mobile devices. The companies also want to build a system that would store the financial information of consumers so that this information is…

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