Report shows the growth of NFC technology

NFC Technology mobile commerce

Report highlights the successes of NFC technology Technavio, a market research firm, has released a new report titled “Global Near Field Communication Chip Market 2011-2015.” The report highlights the trends that emerged to influence the worldwide NFC chip market and provide insight on how these trends could affect the market’s future. The report is tailored for “decision makers” who are interested in the capabilities of NFC technology and its various uses. The report notes that one of the most popular sectors in which NFC technology is playing a major role…

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Mobile commerce may revolutionize transactions

mobile wallets

Smart phone may change the way people purchase goods Smart phones may be poised to take over the world of commerce thanks to NFC technology. The technology has made it possible for these mobile devices to be used as payment platforms for goods and services. Though NFC-enabled smart phones are still in low supply, the demand for these devices is becoming larger as consumers become more exposed to mobile commerce. With mobile commerce becoming more established, smart phones may soon change the way people make transactions. Large companies continue to…

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Sprint to offer Samsung’s Galaxy S III this year

Galaxy S III NFC Technology

Galaxy S III’s NFC capabilities highlighted by Sprint Telecommunications giant Sprint has announced that it will begin carrying Samsung’s new Galaxy S III later this month. Though Sprint will not be the only company offering the Galaxy S III, it will be the first to include Google’s Wallet mobile payment platform with the phone. The Galaxy S III is equipped with an NFC chip that allows it to make mobile transactions, a feature that has been gaining interest amongst consumers for some time. The Galaxy S III boasts of several…

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BlackBerry 7 wins approval and adoption from the Department of Defense

blackberry messenger bbm mobile payments

DOD shows favor for BlackBerry 7 based on augmented reality and NFC technology Research in Motion (RIM), the technology company responsible for the BlackBerry mobile devices, has announced that BlackBerry 7 smart phones have been approved for use in operations from the U.S. Department of Defense. These smart phones are equipped with voice recognition, NFC and augmented reality technologies. The DOD believes the mobile devices will be useful for a number of military and national security operations and may see use in the field as early as this year, pending…

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Understanding mobile loyalty platforms that are transactional

Mobile marketing loyalty

There are many different types of transactional mobile loyalty platforms and, like the old punch card and plastic cards with the magnetic stripe, each of these new programs designed for mobile devices has their own benefits and drawbacks. Consider the following types of mobile loyalty platforms that are of a transactional nature: • Optical character recognition (OCR) mobile loyalty platforms To take advantage of these platforms, consumers must download a dedicated app into their smartphones and snap the image of each of their receipts. The concept behind this method is…

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