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OTI receives order for 17,000 NFC readers from European market

OTI receives order for 17,000 NFC readers from European market

Company to deliver some 17,000 NFC readers to Europe On Track Innovations (OTI), a developer of identification, payment, and loyalty applications, has announced that it has received an order for more than 17,000 NFC readers from Europe. OTI has not released the identification of the organization(s) that has placed the order. The order is likely linked to the growing interest surrounding mobile commerce in Europe. Many European countries are beginning to see mobile commerce as a … Read entire article »

Filed under: Commercial, Featured News, International, Near Field Communications, Technology News, Trends

Understanding mobile loyalty platforms that are transactional

Understanding mobile loyalty platforms that are transactional

There are many different types of transactional mobile loyalty platforms and, like the old punch card and plastic cards with the magnetic stripe, each of these new programs designed for mobile devices has their own benefits and drawbacks. Consider the following types of mobile loyalty platforms that are of a transactional nature: • Optical character recognition (OCR) mobile loyalty platforms To take advantage of these platforms, consumers must download a dedicated app into their smartphones and snap the … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Mobile Payments, Near Field Communications, QR Codes

United Arab Emirates launches NFC identification pilot project

United Arab Emirates launches NFC identification pilot project

NFC technology gets a push with new test run. The Emirates Telecommunications Corporation, the telecommunications company of the United Arab Emirates more commonly known as Etisalat, has announced a partnership with the Emirates Identity Authority (EIDA), an independent federal authority responsible for population registration. Through the partnership, the two organizations will be examining the possible uses of NFC technology for the Emirates ID card program. The duo have launched a pilot project in the UAE to … Read entire article »

Filed under: Commercial, Featured News, International, Mobile Commerce, Mobile Commerce Security, Mobile Payments, Near Field Communications, Technology News, Trends

ISIS platforms gains momentum over competitors due to slow and steady approach

ISIS platforms gains momentum over competitors due to slow and steady approach

Mobile commerce giant takes small steps. ISIS, the mobile commerce joint venture between Verizon, AT&T, and T-Mobile, is making slow, but steady progress toward a new pilot test this summer. The platform may be lagging behind the Google Wallet, which was formally launched late last year, but has already become one of the more popular platforms in the industry, despite the fact that ISIS has yet to see commercial release. The slow progression of ISIS seems … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Mobile Payments, Near Field Communications, Trends

ROAM Data unveils the world’s first universal NFC and magnetic card reader

ROAM Data unveils the world’s first universal NFC and magnetic card reader

ROAM Data, a developer of mobile commerce platforms, has announced that it has created the world’s first universal card reader that combines NFC technology with magnetic strip recognition. The reader, called NFC Swipe, is compatible with any mobile device and is designed with mobile commerce in mind. The NFC Swipe will allow consumers to make purchases using a credit card or anything that is NFC-enabled. In fact, the platform can turn nearly any electronic device, … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Mobile Payments, Near Field Communications, Trends

Berg Insight study shows that NFC-enabled smart phones sales will jump to 100 million this year

Berg Insight study shows that NFC-enabled smart phones sales will jump to 100 million this year

A new study from Berg Insight, a market research and analysis firm based in Sweden, paints a bright future for NFC-enabled smart phones. The study suggests that sales of NFC-enabled smart phones will jump to 100 million this year, up from 30 million in 2011. The rapid adoption of these mobile devices is likely due to the growing popularity of mobile commerce. NFC smart phones can be used as mobile payment devices, enabling users to … Read entire article »

Filed under: Commercial, Featured News, International, Mobile Commerce, Mobile Payments, Near Field Communications, Trends, United States