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Holiday mobile marketing made video in email hot

12/24/201312/21/2013 John Montgallo

The use of that advertising and promotions tactic exploded in popularity throughout the length of the shopping season. According to the data released by an email advertising service provider called StreamSend, one major holiday mobile marketing trend that has come into its own throughout this shopping season has been video in email. The firm claims that this tactic has become one of the hottest methods throughout the last month. StreamSend’s president, Dan Forootan, explained that “Today’s competitive digital world makes it difficult to get the consumer’s attention, especially during the…

Mobile marketing trends are promising in the Middle East

12/20/201301/13/2014 Stephanie Beck

The Arab world has shown that this channel is extremely promising and should not be underestimated. A new report that has recently been released regarding the Saudi Arabian market by the marketing and communications company OTS has revealed that mobile marketing trends are showing important promise within this region and that the channel’s impact should not be underestimated. The number of cell phone subscribers within that region is now closing in on the 400 million mark. Therefore, these mobile marketing trends suggest that any entrepreneurs or companies that have any…

Mobile marketing spending is booming

12/19/201312/16/2013 L. Green

Mobile ads are becoming more popular A new report from eMarketer, a leading market research firm, suggests that mobile ad revenue has begun to show a dramatic rise. Mobile marketing has become quite popular due to the fact that any consumers are now heavily reliant on devices like smartphones and tablets. These consumers have become relatively resilient to conventional marketing strategies, which has forced many companies to adopt mobile marketing in order to boost their relevance with a new kind of consumer. Spending to reach $14 billion by 2014 According…

Appmosphere launches new app based on NFC technology

11/22/201311/19/2013 Stephen Vagus

NFC technology is the cornerstone of new application Appmosphere, a developer of mobile applications, has announced the launch of its REACH NFC application. The app will primarily be used at restaurants in Minneapolis, specifically Northeast Social stores that are quite popular throughout the city. Appmosphere and Northeast Social have worked together in the past. This new venture could change the way people interact with Northeast Social, however, as it leverages NFC technology to provide consumers with a new experience. App provides information about Northeast Social Using the application, those visiting…

Mobile marketing performance weak at Apple

11/20/201311/18/2013 Julie Campbell

A study of the top 100 mobile websites for retailers showed the device maker is dead last. The Search Agency has conducted a study of the smartphone optimized websites of the top 100 retailers and has awarded Apple the lowest score for its mobile marketing user experience, at 0.68 out of a possible 5.0 points. Considering the nature of the devices that Apple manufactures, this is an especially surprising result. Just ahead of the poor mobile marketing score at Apple were Zales, Restoration Hardware, and Burlington Coat Factory. That said,…