Mobile marketing campaign success from The North Face

The North Face mobile shopping marketing

The company hasn’t missed the lesson from their experience and is now in the midst of a strategic digital shift. The first large mobile marketing push from The North Face was strikingly successful as the company experienced a higher rate of digital engagement in Europe as a result of this campaign. Now, the brand is shifting itself away from its older traditional channels and toward smartphones and tablets. To accomplish this goal, The North Face has partnered with Millennial Media. It was this arrangement that brought about the brand’s first…

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How to become a mobile marketing expert

Mobile Marketing messages Campaign

The world is becoming mobile The world of marketing is becoming more mobile-centric. This is because consumers are relying more on their mobile devices now than they ever have in the past. The demand for effective mobile marketing strategies is high and these strategies can often mean the difference between a business catching the attention of consumers or becoming antiquated and irrelevant in a mobile economy. Advertising is not often a simple matter, and even the most adequately designed strategies can miss the mark with consumers. It is not rocket…

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Mobile marketing is being held back by a lack of quality data

mobile marketing data ROI

Experts have noted that they are not receiving the information that they require to push the channel forward. Despite the considerable opportunity presented by mobile marketing, and the fact that it is an affordable form of advertising and promotions, its potential is barely being tapped at the moment. Many experts are saying that a lack of knowledge based on good data is holding the channel back. A group of experts in the field were asked about their opinions on the present and future trends in mobile marketing and expressed that…

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Mobile marketing will be critical to insurance agencies in 2014

local SEO performances

Consumers are choosing smartphones and tablets on a rapidly increasing basis when shopping for coverage. Retailers have already been recognizing the importance of mobile marketing as a vital way to reach and interact with consumers in an engaging way, and it is becoming increasingly important that the insurance industry comes to the same understanding. In order for an insurance agency to be successful mobile devices will need to make their way into the mix. The latest data is showing that for 2014, it will be more important than ever for…

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Mobile marketing achievements made by Office Depot

Office depot mobile marketing

The company has revealed that it has experienced considerable success from its campaigns in this channel. The head of mobile business strategy at Office Depot, Gabriel Cabrera, recently gave a keynote speech in which the success of the company’s mobile marketing strategy was underscored. Smartphones and tablets represented nearly a quarter (24 percent) of Cyber Monday traffic. Cabrera explained that mobile marketing made it possible for the company to be able to provide the “highly personalized experience” that consumers have come to expect. He added that “No longer generic banners,…

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