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Mobile commerce study shows channel is gaining strength

01/15/201304/13/2014 Stephanie Beck

Smartphone shopping is becoming more common and more popular. eMarketer has released their latest report, which has revealed the findings that include their mobile commerce predictions over the next few years based on the performances that have already been witnessed. Based on 2012 and the growth over 2011 the report has indicates that smartphone shopping will build strength. The mobile commerce world is now quite established and it is clearly on the rise, based on the statistics that were revealed in the report. Though the upward trend may initially have…

Mobile commerce consumer doubts identified by survey

01/08/201304/13/2014 Jennifer Goula

A poll of European consumers indicated that there remains skepticism about smartphone shopping. Though mobile commerce security has been an issue in the spotlight over the last while, and there have been significant advancements in this area to ensure that shoppers will be able to keep their data safe when they make a purchase using their smartphones and tablets, a recent survey has revealed that there remains considerable doubt among consumers in Europe. The survey was used to obtain the opinions of a broad range of consumers throughout the E.U.…

Mcommerce purchases are primarily generated through iOS devices

01/07/201304/13/2014 Stephanie Beck

A report has just been released that shows that Apple smartphones are responsible for 68 percent of mobile sales. According to the results of research performed by Unbound Commerce, iPhones account for 68 percent of mcommerce sales, while Android smartphones make up an additional 31.4 percent of those sales. The analysis used data gleaned from a number of retailers in order to make this determination. Among the various companies that participated in this mcommerce study were: HauteLook, e.l.f cosmetics, Ice.com Inc., and Wine.com Inc. They shared their internal analytics data…

Mobile commerce from Fandango sees 171 percent growth

01/05/201304/13/2014 Jennifer Goula

The sales of mobile tickets soared last year when compared to the data from the year before. According to reports from Fandango, when comparing its figures from 2012 to those from 2011, it has seen an increase in its mobile commerce ticket sales by 171 percent. Moreover, it has now experienced 31 million app downloads, according to the company. This has made it clear that the movie ticketing industry is an important place for mobile commerce, and that it now has solid figures to back its claims for success. By…

Mcommerce consumers want more information from stores

01/05/201304/13/2014 Sam Lambert

Shoppers want to be able to learn more about what they want, before they make a purchase. A mcommerce study performed by the Moosylvania ad agency has determined that 80 percent of smartphone owners would like to see more product information that is optimized for their devices as they shop in stores. The research also showed that half of the respondents had made a purchase between $100 and $999 over mobile. The report that was released about the study was called “The Shopping Experience in a Smartphone World”. It involved…