Mcommerce is taking off in the Asia Pacific region

mobile commerce asia pacific

Online stores in APAC countries are scrambling to optimize for mobile to meet consumer expectations. In response to the rapidly growing trend toward the use of mcommerce by consumers in the Asia Pacific region, retailers are moving quickly to be able to offer websites and apps that will allow those potential customers to make their purchases through their method of preference. These consumers appear to be choosing their mobile devices over PCs at an increasing rate. Web retailers in the area have hardly missed a beat, by making sure that…

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M-commerce isn’t entirely harmful to brick and mortar retailers

m-commerce colleget students

The results of a new study have shown that the impact on traditional shopping is not necessarily negative. A newly released report from the Pew Internet and American Life Project has shown that while m-commerce is taking off, it is not necessarily at the expense of brick and mortar retailers, as many shoppers are using the devices to help make purchasing decisions while in store. The report placed its primary focus on consumers who use the devices to inform themselves before purchasing. The type of behaviors that were found among…

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Mobile commerce optimization is present in almost three in four businesses

Mobile Commerce optimization

An online business benchmark report from Sage Pay shows that three quarters of UK businesses are optimized. The results of a survey conducted by Sage Pay, the leading payment processor in the United Kingdom, has suggested that 73 percent of businesses in that country are optimized for mobile commerce. It also stated that among them, 18 percent have invested over £1,000 into this transition. The massive survey included the participation of more than 1,500 British online companies. It indicated that over the last year, there has been a steady increase…

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Mcommerce purchases through apps make up less than 5 percent of online revenue

Mobile commerce shopping trends

A new report about the earnings from 2012 based on application use. If the results of a study published in a recent report are any indication, the expense related to mcommerce apps, which are becoming increasingly popular among retailers, may not be the best possible investment that these merchants can make as they take their first large steps into mobile. The study determined that these applications aren’t generating a large amount of revenue quite yet. The report was created and issued by Research 2 Guidance. It examined the data from…

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Mcommerce makes up less than 10 percent of all ticket sales

mobile commerce qr code Movie ticketing

The results of a new study found that the purchases over this channel are relatively consistent. Regardless of whether a market share of 5 to 10 percent in ticket sales by mcommerce is considered to be a success or a failure, Retention Science determined that purchases over smartphones was steady throughout the first three quarters of 2012. This involved an analysis of the purchasing of both sports and concert tickets within the United States. The analysis looked at the mcommerce purchases from within $40 million in total sports event and…

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