UK charity provides young people in crisis with support through SMS

SMS Marketing

SMS Marketing
[email protected], a charity that provides young people in crisis with support when they are considering running away, has partnered with Txtlocal, a top UK communications and mobile marketing company to provide additional services using SMS.

[email protected] offers a number of services that range from crisis intervention to prevention. They required a new method that would allow at-risk young people to access their services easily and inexpensively, and SMS was the clear choice.

Young people can now use the award winning Txtlocal control panel to send text messages to the [email protected] helpline, which allows the charity to respond to thousands of people via text message in a mere matter of minutes.


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The charity is using a short code number and keyword combination to allow users to make that first contact. The initial text can be sent to 60777 with the word SAFE. The charity then sends a rapid reply so that a text conversation can be held, and additional recommendations and guidance can be offered.

[email protected]’s Clare Sherratt explained that text messages are a common method for young people to use to communicate comfortably. This has meant that the new SMS program has allowed for a “huge amount of success” among young people who have chosen to contact them using that method. For some of the program’s users, it has helped to minimize the risk of running away and can have a significant positive result in their lives.

Txtlocal services have been available to [email protected] service users over the last few years, and the charity has been exceptionally pleased with the results that it has generated, as well as the continual flow of positive feedback from the users themselves.

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