Tag: sms text marketing

How will mobile effect the presidential campaign in 2012

Julie Campbell
US Political Mobile Media Campaign

Among the strongest elements Obama’s 2008 election campaign was the fact that it used innovative and unique new techniques that applied technology to raise funds from large corporations such as CommerceTel Corp., as well as Verizon Communications, Walt Disney, and other U.S. giants. By using these methods to their fullest for the 2012 campaign, Obama should be able to raise $1 billion this time around. This is because campaigns that embrace the potential that technology has to offer will have a notable advantage over its competition. In the last election,…

Read More

Auto Accessory Warehouse uses text messaging to drive sales

Sam Lambert
Mobile Advertising trends

San Bernardino, California-based auto accessory retailer, Auto Accessory Warehouse, has come upon notable marketing successes by using text messages to boost its sales. In fact, the original text message marketing blast in its campaign brought in more than $5000 in new purchases as a return on investment on an advertising bill under $175. This meant that the return was worth an astounding 2800 percent. Auto Accessory Warehouse owner, Mike Kazi decided on mobile text messaging when he was seeking a new form of advertising that would be more effective than…

Read More

New service provides businesses with tools for DIY smartphone apps

Sam Lambert
Mobile App Builder

Action App Corporation subsidiary, Andiamo Corporation, has unveiled a new service that will make it easier for companies to build feature-rich smartphone apps that can be used for effective mobile marketing. These apps will include the ability to use SMS text marketing – unlimited at no additional cost –and will add the business icon directly onto the handset of the user in order to drive awareness. ANDI CEO, Dustin Secor, said that every business that has a site now faces the responsibility of making that information available in a mobile-friendly…

Read More

Mobile websites and text message marketing form a solid strategy

Sam Lambert
Mobile Marketing

In the newly created world of mobile marketing, the combinations and techniques are always being tested and recreated in order to determine what can be used to most effectively engage customers and generate revenues. It may not be obvious why at a first glance, but mobile websites and text messaging, together, are being called one of the most powerful combinations in mobile marketing. With text message marketing, a shortcode can be used to allow the user to interact with your company or your brand. The interaction begins when the user…

Read More

Research report shows that 60 percent of 2010 non-voice mobile revenues were from SMS

Jennifer Goula
Mobile Marketing

According to a report issued by Portio Research, SMS messaging still leads the revenues from non-voice mobile, representing 60 percent of the income, which was worth about $179.2 billion in 2010. This was the fifth edition of the report entitled Mobile Messaging Futures 2011-2015, and it forecasted that by the completion of 2011, the mobile market will have passed $200 billion, that in 2014 it will break the $300 billion mark, and that the end of 2015 will mean $334.7 billion. The research published within the report also described the…

Read More