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Getting more for your Mobile Marketing Dollar

05/18/2016 QR Code Press

Get an edge over your competition with these mobile marketing tips Mobile marketing is a fairly new addition to business marketing strategies, and its popularity is growing exponentially. One of the things that makes this type of marketing so successful is that it places messages directly on customers’ mobile devices via text, email, app, or some other method. You send, they click. There is no doubt that mobile marketing works. These tips will help you up your game even more, making your marketing far more effective. Identify sub-segments of your…

Mobile marketing anti-bullying campaign hopes to make a difference

09/15/201409/13/2014 Julie Campbell

A new text messaging service has been designed to help to improve the thoughts and actions of young people. The largest organization for social change among young people, DoSomething.org, is now working on a new mobile marketing campaign with Be a STAR, an anti-bullying effort that was co-founded three years ago by the WWE global entertainment company and The Creative Coalition. Together, they are working on a text messaging based effort called “The Bully Text: Superstar Edition.” The hope of this SMS based mobile marketing campaign is to use a…

SMS mobile marketing is declining in the Middle East

01/24/201401/21/2014 Sam Lambert

sms marketing Mobile user acquisition costs

Overall texting is trending downward in that region as consumers look for cheaper solutions to communicate. Though communicating over smartphones has never been as popular or as common as they are today, consumers in the Middle East are steering away from traditional texting and the costs associated with it, causing SMS mobile marketing to have its effectiveness placed at risk in that region. Consumers are looking for messenger services that are cheaper or come with no cost at all. According to newly published reports, texting is on the way out…

SMS mobile marketing made a large difference on Black Friday

12/06/201312/03/2013 Stephanie Beck

Though the data from the weekend as a whole wasn’t all that promising, smartphones and tablets were winners all around. As the data from Black Friday continues to be announced, everything seems to be indicating that while shopping as a whole didn’t experience too much of an explosion, small screens have truly been coming into their own, particularly in the case of SMS mobile marketing and its impact on encouraging consumers to make a purchase. When it comes to smartphones and tablets, the holiday shopping season is off to a…

Mobile marketing campaign success at Chipotle

08/08/201308/05/2013 Jorge Gonzalez

The restaurant’s new SMS strategy that was nicknamed “Adventurrito” has generated huge participation. The most recent mobile marketing campaign that was started by Chipotle is receiving a great deal of attention as this SMS based strategy is being used as an example of using the channel effectively. The campaign is made up of a puzzle scavenger hunt that started on July 13 and ran for 20 days. The participants in the “Adventurrito” campaign had participants competing in tournaments of online puzzles for the opportunity to win twenty years of Chipotle…