San Bernardino, California-based auto accessory retailer, Auto Accessory Warehouse, has come upon notable marketing successes by using text messages to boost its sales. In fact, the original text message marketing blast in its campaign brought in more than $5000 in new purchases as a return on investment on an advertising bill under $175. This meant that the return was worth an astounding 2800 percent. Auto Accessory Warehouse owner, Mike Kazi decided on mobile text messaging when he was seeking a new form of advertising that would be more effective than…
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Mobile websites and text message marketing form a solid strategy
In the newly created world of mobile marketing, the combinations and techniques are always being tested and recreated in order to determine what can be used to most effectively engage customers and generate revenues. It may not be obvious why at a first glance, but mobile websites and text messaging, together, are being called one of the most powerful combinations in mobile marketing. With text message marketing, a shortcode can be used to allow the user to interact with your company or your brand. The interaction begins when the user…
Read MoreResearch report shows that 60 percent of 2010 non-voice mobile revenues were from SMS
According to a report issued by Portio Research, SMS messaging still leads the revenues from non-voice mobile, representing 60 percent of the income, which was worth about $179.2 billion in 2010. This was the fifth edition of the report entitled Mobile Messaging Futures 2011-2015, and it forecasted that by the completion of 2011, the mobile market will have passed $200 billion, that in 2014 it will break the $300 billion mark, and that the end of 2015 will mean $334.7 billion. The research published within the report also described the…
Read MoreNew spam regulations for SMS in India to become effective on September 27
According to a Telecom Regulator TRI notice, India’s new SMS spam regulations will go into effect on September 27, 2011. This comes on the heels of an announcement made by that nation’s Telecom minister, Kapil Sibal, which was made last month regarding SMS spam. It is the hope that through the new regulation, unsolicited bulk SMS providers will no longer be able to send these incessant mobile marketing messages. In August, Sibal had promised that this practice would come to a halt within six weeks, and this recent announcement shows…
Read MoreUK charity provides young people in crisis with support through SMS
SAFE@LAST, a charity that provides young people in crisis with support when they are considering running away, has partnered with Txtlocal, a top UK communications and mobile marketing company to provide additional services using SMS. SAFE@LAST offers a number of services that range from crisis intervention to prevention. They required a new method that would allow at-risk young people to access their services easily and inexpensively, and SMS was the clear choice. Young people can now use the award winning Txtlocal control panel to send text messages to the SAFE@LAST…
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