QR Code Press

New spam regulations for SMS in India to become effective on September 27

09/07/201109/07/2011 Jennifer Goula

According to a Telecom Regulator TRI notice, India’s new SMS spam regulations will go into effect on September 27, 2011. This comes on the heels of an announcement made by that nation’s Telecom minister, Kapil Sibal, which was made last month regarding SMS spam. It is the hope that through the new regulation, unsolicited bulk SMS providers will no longer be able to send these incessant mobile marketing messages. In August, Sibal had promised that this practice would come to a halt within six weeks, and this recent announcement shows…

UK charity provides young people in crisis with support through SMS

08/24/2011 Sam Lambert

SAFE@LAST, a charity that provides young people in crisis with support when they are considering running away, has partnered with Txtlocal, a top UK communications and mobile marketing company to provide additional services using SMS. SAFE@LAST offers a number of services that range from crisis intervention to prevention. They required a new method that would allow at-risk young people to access their services easily and inexpensively, and SMS was the clear choice. Young people can now use the award winning Txtlocal control panel to send text messages to the SAFE@LAST…

Asian marketers are getting the most out of SMS techniques

08/12/201108/12/2011 Sam Lambert

Though there are many different mobile marketing techniques being used throughout Asia, from games to apps, it is SMS that is reaching virtually every person with a cell phone, regardless of the model. Some experts are starting to think that brands in the west can learn from this lesson when they launch their Asian mobile marketing campaigns. For example, director of international media Gavin Mehrotra, from Coca Cola Company stated at the MMA Forum in Singapore,that the top priority for mobile at Coca Cola is SMS, as its reception from…

Coke looking for loyality with new SMS marketing campaign

05/20/2011 Sam Lambert

By now just about every business owner should know that mobile marketing is big. Maybe even so big, if not done right, it could break a company. Yea, you read it right…if it wasn’t big, why are so many big name companies using it? Coca-Cola, one of the biggest around, is going to increase their mobile marketing campaign again; this time developing a multi-tiered mobile approach to getting the customer and keeping their interest, and loyalty, long-term. Numerous studies, survey’s and research reports have been done regarding mobile marketing, and they all…

A mobile marketing responsibility in security grows among industry professionals

05/19/2011 Jennifer Goula

There has been a lot of news about mobile technology lately. The big push for a mobile payments system and NFC technology has been an issue for months now. But, while we look at all the great things that mobile technology can do for us, we must also look at the increasing rise in mobile spam, viruses and other fraudulent activity. One of the main concerns among all mobile users has been security. Several companies have been addressing this issue with research into developing an adequate security system for mobile…