social media marketing trends Archives

How Gen Z and Generative AI Are Changing Retail Marketing Forever

04/29/202504/29/2025 John Montgallo

Retail Marketing Trends: Gen Z, Pop Culture, and Generative AI Generative AI and pop culture might sound like buzzwords thrown together to impress a boardroom, but their influence on retail marketing is anything but superficial. These trends are shaping how brands connect with Gen Z and beyond, crafting strategies that are both smarter and surprisingly personal. And here’s where it gets interesting—in this collision of tech, culture, and creativity, we find tools and tactics that can feel as familiar as scrolling TikTok and as groundbreaking as tailored digital assistants. How…

Social media marketing myths present sales barrier to indie authors

06/03/201506/02/2015 Julie Campbell

7 Branding Trends to Lookout for in 2021

Inaccurate beliefs are holding back the ability of certain writers to be able to improve their book sales. It has been broadly accepted among indie authors that social media marketing is among the most affordable and effective channels that they can use to be able to reach their readers and promote their latest (and previous) books, but the problem is that there is false information circulating that is reducing the results that many among this community are seeing. Advertising over social media can reach consumers over desktop and mobile platforms,…

Social media marketing ROI increasing

01/28/201401/25/2014 Julie Campbell

Marketers have been experiencing more tangible results from their efforts over social networks. ExactTarget has recently released a new report that provides the findings of a recent study which indicates that just over one third (34 percent) of marketers are now observing a notable return on investment (ROI) from having included social media marketing as a part of their overall strategies. This data was only one insight that was provided by the survey that was recently conducted. The survey involved the participation of over 2,000 marketers from countries spanning the…

Social media marketing campaign from Marks & Spencer kicks it up

01/14/201401/11/2014 Stephanie Beck

The retailer has shown that it is becoming far more savvy in using this approach to connecting with consumers. Marks & Spencer has revealed its intentions to take an approach to social media marketing that is far smoother and that shows a greater understanding of the channel and the way that it can be successfully used. This is the next step in its overall increased investment in mobile and online commerce. The company is revealing that it is no longer a newcomer to the mobile and online advertising world and…

Social media marketing study reveals paid social represents under 10 percent of total spend

10/17/201310/14/2013 Jennifer Goula

Paid social is not taking up a very large percentage of the complete amount being spent by marketers. The results of an eMarketer study have now been revealed and they have shown that among the vast majority of participants in the research, a maximum of 10 percent of a total marketing budget was being spent on paid social media marketing. This study was conducted by STRATA, which is a media software company. It was determined that among 92 percent of the respondents who took part in this social media marketing…