QR Code Press

QR codes are often scanned by car owners

12/20/201212/20/2012 Sam Lambert

A new study has shown that 18 percent of people who own vehicles have scanned a 2d barcode. The results of an American survey that included the participation of more than two thousand vehicle owners has shown that nearly one in every five had scanned QR codes at least once in their lifetimes. The research showed that a large number of drivers have interacted with the barcodes. The study was conducted by DMEautomotive and indicated that 18 percent had scanned QR codes at some point. The participants had also been…

QR codes data from ScanLife shows 50 percent scanning increase

11/27/201211/26/2012 Julie Campbell

Between Black Friday last year and this year, there has been a massive rise in barcode scans. ScanLife, a mobile engagement platforms leader, has now released its report that reveals its data from the scanning of QR codes and other mobile barcodes on Black Friday 2012. According to the company, there were approximately 270,000 scans performed on that one day. Black Friday is the most busy day of the year for traffic through mobile barcodes such as QR codes. Beyond the ongoing adoption of these black and white squares among…

QR codes are unfamiliar to 62 percent of consumers in Australia

11/17/201211/15/2012 Stephanie Beck

Australia Mobile payments Commerce QR Codes

Though they are a widely recognized form of mcommerce marketing, they still haven’t made it. Mobile marketing has seen significant controversy over the subject of QR codes, and following a survey in Australia, it is clear why there has been such a range of opinions on the topic. Though the quick response barcode technology shows significant potential, its success is unclear. There have already been highly successful campaigns that have used QR codes, which can be used as a level of proof that they offer a link between the real…

Report shows QR codes more popular in Germany than they are in the UK

05/04/201205/04/2012 John Montgallo

QR code use varies throughout Europe The response from consumers regarding QR codes has been divided. Many mobile consumers have shown disinterest in the codes because they do not offer adequate incentive to encourage these people to scan them. Others have begun avoiding the codes because of suspicion that they may be linked to malicious content. In Europe, QR codes are faring quite well, having shown a resistance to nefarious manipulations as well as many companies providing rewarding incentives. The codes are most popular in the United Kingdom and Germany,…

GMO Japan Market Intelligence shows QR codes are popular in East Asian markets

04/10/201204/10/2012 Stephen Vagus

QR code usage – still room to grow. QR code awareness is a somewhat serious issue for marketers looking to reach out to mobile consumers. The codes have been very proficient in helping establish the mobile marketing industry, but many consumers around the world are still unfamiliar with the black and white blocky patterns. Indeed, consumer awareness of the codes is believed to be quite rare outside of Japan. This may not be the case, however, according to a new survey from GMO Japan Market Intelligence, a business and market research…