QR Code Press

QR codes help University researchers to understand ants

04/23/201304/22/2013 Stephanie Beck

The scientists were able to use the barcodes to monitor the social hierarchy in a colony. Scientists in Switzerland from the University of Lausanne have found a new and fascinating use for QR codes in which they were employed to better understand the social hierarchy of ants, so that fascinating new discoveries could be made. The use of the barcodes allowed an entire colony of ants to be tracked by following each individual. The scientists were able to use the QR codes to individually mark each member of an ant…

QR codes lose steam in magazine ads

04/15/201304/13/2013 Julie Campbell

The share in this printed format for the barcodes has fallen to 70 percent. According to the latest results of a Nellymoser study, the mobile responses that the print ads in magazine are having are continuing along in their evolution, as 20 percent of the activations that are generated through these ads come from image-based activations – for example, invisible watermarks – as opposed to QR codes and other barcode based activations. The study looked into the results that were produced by more than 170,000 pages in leading publications. Nellymoser,…

QR codes scanned daily by 2.75 million Americans

04/12/201304/11/2013 Sam Lambert

A recent survey of U.S. smartphone users has revealed that a large number use the barcodes regularly. Arbitron and Edison Research have just released the results of their most recent mobile use study, which was conducted throughout January and February, and which revealed that QR codes are being regularly used by a large number of smartphone owning Americans. The research revealed that there are a large number of people who scan the barcodes daily. The study included the participation of 2,021 people in the United States, above the age of…

QR codes scanning apps present on 32 percent of German smartphones

03/13/201303/12/2013 L. Green

Forrester research has found that while the capability is there, it’s not always being used. The result of a new Forrester Research study have just been revealed and have indicated that among Germans with smartphones, 32 percent have apps for scanning QR codes installed on their devices. However, it also determined that among them, very few scan on a monthly basis. Among smartphone owners, only 8 percent in total – regardless of whether or not they have an app on their devices at the moment – scan QR codes on…

QR codes demonstrate considerable success in Pitney Bowes research

01/17/201304/13/2014 Sam Lambert

The survey showed that more than a quarter of consumers aged 18 to 34 had scanned a barcode. Pitney Bowes Inc. has released the results of their most recent survey in a report that demonstrated that QR codes have gained a significant amount of acceptance among consumers in the Western world. North American and European consumers both showed an increase in use of the barcodes. There were 5,000 consumer participants in the study, which reported that there is an average use of QR codes of 15 percent among all age…