Mobile commerce apps used by 56 percent of American smartphone owners

mobile commerce

Newly released data has shown that these applications are very popular and some stand out as leaders. According to a study conducted by Arbitron Mobile, an Arbitron Inc. subsidiary, well over half of all American smartphone owners have mobile commerce apps on their devices, and they spend a good amount of time using those applications every month. The researchers used on-device software meters in conjunction with their panel of smartphone owners. What they determined, based on the behaviors of the participants, is that among smartphone owners in the United States,…

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Mobile commerce study reveals more than half of female smartphone owners shop

mobile commerce demographics

Research performed by Swirl showed that 53 percent of women device users have up to 5 shopping apps. The results of a recent study conducted by Swirl have revealed that while 53 percent of female smartphone owners have up to five different mobile commerce apps on their devices, they still feel that the best overall shopping experience is the one that they receive while they are actually in store. The smartphone marketing platform provider conducted the survey among American consumers. In order to reach its conclusions, Swirl held a survey…

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Mobile commerce picks up through apps in the first part of 2013

mobile commerce growth

New research has shown that the download of these applications has only picked up since the start of the year. Many people in the mobile commerce industry wondered whether the massive downloading trend that was experienced in the last quarter of 2014 would slow down or at least plateau with the start of the new year and the end of the holiday shopping season last year. The latest statistics are showing that the rate of growth hasn’t seen much of a slowing at all. Data that has been released by…

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Mobile commerce app success at Asda driven by moms

asda mobile commerce app for moms

The company is experiencing a boost over this channel as parent consumers download its application. Asda has reported that its mobile commerce performance is performing a great deal better due to a wave of moms who are using their smartphones to download the retailer’s shopping app. The company has stated that over the Christmas season, a quarter of its online purchases came from smartphones and tablets. Throughout the holiday season, one in every four online orders at Asda came from consumers using mobile commerce through their smartphones and tablets. Since…

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Visa teams with RBS to launch TouchPay mobile commerce platform

Mobile Commerce

iPhone may be able to participate in mobile commerce after all Apple fans are not likely to see the iPhone make its entry into the mobile commerce field any time soon. Those interested in mobile commerce held high hopes that the iPhone 5 would signify Apple’s entry into the industry and spark some innovation in the field of NFC technology. Though Apple has revealed that the next iteration of its smart phone will not include NFC technology, there is still hope that iPhone users will be able to participate in…

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