Swirl mobile shopping application unveiled

Swirl mobile app

New mobile shopping platform revealed by Swirl Networks Swirl Networks, a startup based In Massachusetts, has unveiled what it believes to be a next generation mobile shopping platform. The company has launched the Swirl application for iOS devices, which aims to combine interactive and social technologies to connect consumers to their favored retail stores. Swirl is the latest in a series of similar mobile shopping applications that are designed to make mobile shopping a more prominent part of the retail industry. Swirl already attracts support from major retail brands Swirl…

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Mobile commerce apps can help to boost sales in stores

Mobile trends Commerce Apps on smartphone

Major retailers have found that engaging smartphone users leads to purchases in brick and mortar locations. As mobile commerce and shopping over smartphones and tablets continue to explode in popularity, a Nielsen report has shown that it is still the major brands that are continuing to hold the top positions across the board. The research found that in June, 47 percent of American smartphone owners used shopping apps. This means that nearly half of all U.S. owners of smartphones accessed these apps in June 2012. Furthermore, among them, approximately 45…

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Commerce has gone mobile and it’s time to join in

Mobile Commerce

Mobile commerce for every business type budget Though there continues to be an increasing amount of attention paid to online commerce, many companies are overlooking the true trend that is currently in the middle of an explosion, and that is mobile. It seems that with every passing day, consumers are being provided with a new way to use their devices to enhance their mobile shopping experience, whether that be by scanning a QR code on a bus shelter or magazine ad, performing a price comparison with a specialized app, downloading…

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Amazon gives its mobile commerce a boost

Amazon mobile commerce

Mobile commerce and Amazon go hand and hand According to Bloomberg, Amazon has been trying out a new service that will allow tablet owners to use mobile apps to make item purchases. This is expected to give the online marketplace’s tablet, called the Kindle Fire, a significant place in mobile commerce among its users. ABI Research data has shown that over the next five years, the total revenues from mobile apps – including in-app purchases and pay-per-downloads, as well as in-app advertising and subscriptions – will explode. In fact, they…

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Mobile users watch large amounts of video

Mobile commerce

Mobile marketing with videos is a hit According to the results of a recent survey, 31 percent of consumers as a whole have already viewed at least one product video over a smartphone screen within the last three months. Among owners of smartphones, themselves, the number of individuals who had watched a product video on their mobile device screens spiked to 49 percent. According to Craig Wax, the CEO of Invodo, they were surprised by the results of their research. He explained that while they naturally knew “that consumers were…

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