New research has shown that the download of these applications has only picked up since the start of the year.
Many people in the mobile commerce industry wondered whether the massive downloading trend that was experienced in the last quarter of 2014 would slow down or at least plateau with the start of the new year and the end of the holiday shopping season last year.
The latest statistics are showing that the rate of growth hasn’t seen much of a slowing at all.
Data that has been released by Canalys has indicated that the app downloads have actually increased by 11 percent over the first quarter of 2013, when compared to the mobile commerce statistics from 2012’s last quarter. Though the rate of growth is not as rapid as it was during the last quarter of last year, it hasn’t dropped by much.
The mobile commerce report that was published this week also revealed the total revenue of the four top apps stores.
During the first quarter of the year, the report says that the four leading app stores experienced approximately 13.4 billion downloads. From them, those stores experienced a total mobile commerce revenue of $2.2 billion.
According to mobile commerce research from the App Interrogator , the four top app stores – Apple’s App Store, Google Play, BlackBerry World, and Windows Phone Store – experienced an overall increase in their direct paid app revenue of 9 percent in the first quarter of this year over the last quarter of 2012. This figure also included the subscriptions and in-app purchases that were made by the users of the applications. This was only slightly lower than the 11 percent growth in overall app downloading.
The leaders of the mobile commerce landscape for app downloads and earnings continues to be Google and Apple. The largest revenue proportion was recorded by Apple’s App Store, which had a 74 percent share of the first quarter’s generated earnings. That said, Google Play saw the largest successes among all app downloads, at 51 percent.
Tim Shepherd, a senior analyst from Canalys released a statement about this mobile commerce news, that “Apple’s App Store and Google Play remain the heavyweights in the app store world. In comparison, BlackBerry World and the Windows Phone Store remain distant challengers today, though they still should not be ignored.”
