We’d all like to think we’re making our own shopping choices, but tech is playing a growing role. At this time of the year, when many people shop more heavily than at any other point on the calendar, mobile commerce algorithms are playing an increasingly important and strategic role in helping us to place items in our cart before we check out. Marketing strategies such as recommended and suggested items have become a normal part of shopping. As natural as it may feel to see suggested products while we browse…
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Mobile commerce to see 68 percent growth by the close of the year
As a growing number of people shop on their smartphones, companies see more income from apps. Mobile commerce has been taking off – particularly since the start of the pandemic – meaning that companies with online strategies focusing on smartphone shoppers have been winning out. The trend is only expected to continue through until the end of this year and beyond. According to a recent eMarketer report, online shopping will have reached $845 billion by the end of this year. Moreover, mobile commerce is expected to drive about half of…
Read More4 out of 5 shopping apps leak user data
A new NowSecure survey showed that 80 percent of these commerce applications breach security. Consumers who plan to use shopping apps to get their holiday gifts under the tree this year are being warned to pay closer attention to the efforts they make on behalf of their own security. The vast majority of mobile commerce applications are leaking the user’s personal information. A NowSecure survey found that 82 percent of shopping apps from brick and mortar stores are leaking personal data. Similarly 92 percent of commerce applications for online-only retail…
Read MoreMobile commerce shopping is central to consumer retail experience
App Annie report shows m-commerce is a vital step along the customer purchasing journey. The retail industry has reached the point that it isn’t surprising to hear that mobile commerce shopping plays an important role. That said, according to App Annie, smartphone shopping is playing a central and critical role along the complete retail journey. American retailers are no longer able to think of m-commerce as simply an optional luxury. The report shows that the mobile commerce shopping trend has made a mobile strategy a necessity for retailers that want…
Read MoreMobile shopping apps to play central role in holiday e-commerce this year
The 2017 holiday season will have many consumers looking to their smartphones for products they want. A recent comScore survey has shown that mobile shopping apps aren’t suffering the same pain as other types of application. A survey revealed that most smartphone users aren’t downloading any apps at all from one month to the next. The firm’s data revealed 51 percent of mobile phone users don’t download any new apps month to month. The same survey determined that mobile shopping apps are still being downloaded, even when pretty much every…
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