This will represent the first time that smartphones and tablets will generate more visits than laptops. The mobile holiday shopping season has been an exciting one for the last year, but this year possibly more than most. While each year has managed to break previous records, the 2017 holiday season will do the same and beat desktop in some ways, too. Recent estimates suggest mobile site visits will exceed desktop and laptop site visits for the first time. This 2017 mobile holiday shopping milestone will be limited to visits. Sales…
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APAC m-commerce driven by emerging markets, says recent MasterCard study
Over half of Asia Pacific consumers shop using their smartphones, but the level of popularity is regional. Over half (51.6 percent) Asia Pacific shoppers use smartphones to buy products and services, according to a new APAC m-commerce study. That said, the same survey revealed that across 14 different markets, the degree of popularity of mobile commerce varies from one region to the next. This insight was provided by the most recent MasterCard Mobile Shopping Survey results. Once again this year, the survey pointed to India as being the leader in…
Read MoreM-commerce growth will reach $6 trillion in 4 years
Mobile shopping apps are expected to become quite mainstream and very successful in coming years. Mobile app specialist firm, App Annie, predicts that m-commerce will not only accelerate in the near future, but it will become very important. This is welcome news to tech companies in their currently slumping sector. The firm forecasted rapid growth to the degree that it will break the $6 trillion in transactions per year mark by 2021. Bertrand Schmitt, founder and chief exec of App Annie, revealed this m-commerce growth prediction in a recent media…
Read MoreMobile commerce will be used by 86 percent of Australians in the next year
A new survey has shown that the upcoming 12 months will see considerable growth in this market. A new report from InMobi has revealed the results of their research and data analysis, which has shown that over the year that followed the study, almost 86 percent of consumers in Australia intend to engage in mobile commerce. This would represent a growth of 11 percent over the figures recorded at the same time in 2013. About 34 percent of the respondents of the survey feel that mobile commerce has become an…
Read MoreCompetition in mobile commerce explodes due to rapid growth
Growth of mobile commerce creates an over abundance of competition Mobile commerce has grown very quickly over the past few years. Consumers have shown that they are very interested in mobile payments and shopping from their smartphones and tablets, which has lead to a surge in new startups offering services to accommodate this interest. Mobile commerce can be a very lucrative field, but establishing a strong presence in the market has become very difficult for both well established companies and new startups. Demand for services is high, but so is…
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