A new eMarketer report has shown that last year saw 41.4 percent growth over the year before. Mobile commerce sales have reached the point that they are absolutely explosive, to the point that they will be doubling by 2025 according to eMarketer data. Last year saw a growth rate of 41.4 percent, and this year’s is expected to be 15.2 percent, which will bring it to $359.3 billion. People have become exceptionally comfortable with shopping online using their smartphones. “Smartphones have historically been primarily consumption devices, but they’re becoming much…
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Hot online commerce trends will send mobile shopping in 2020 over $314 billion
The pandemic’s e-buying trend is expected to make for an explosive digital holiday season. Mobile shopping in 2020 has taken off at rates far higher than expected as a result of the pandemic crisis around the world. That said, it is expected to continue to break records into the holiday season, according to an eMarketer analysis. The research indicates that smartphone-based sales will break the $314 billion mark this year. That means that sales from mobile shopping in 2020 will be over $200 billion higher than they were only four…
Read MoreMobile payments confidence still isn’t there for most consumers
The majority of shoppers haven’t yet formed the trust needed for regular mainstream m-pay use. Most consumers still have not reached the point that they have enough mobile payments confidence that they would be willing to use this type of transaction, particularly on a regular basis. Despite the convenience m-pay services have to offer, consumers don’t feel their information is safe. Shoppers acknowledge that m-pay methods are convenient, will save them time, and that innovation is important. That said, the mobile payments confidence simply isn’t there to make consumers to…
Read MoreMobile order and pay adoption took off this year
A new analysis showed that consumers are increasingly using this opportunity to purchase in advance. The results of a new analysis showed that consumers are adopting mobile order and pay at an increasing rate. The data clearly showed that some forms of retail have become quite successful in its implementation. The research was conducted based on data from the Mercator Advisory Group. That firm published their findings in their report called “Mobile Payments: Making a Comeback.” The report looked at the adoption of mobile order and pay trends as a…
Read MoreHoliday smartphone shopping approaches ubiquity this year
Consumers have already started the first part of their purchases and device use is up. Even before Black Friday officially launches the season, it’s already expected that most consumers will take part in holiday smartphone shopping. Mobile devices have become a natural part of the purchasing experience, which is particularly true at this time of year. The AdColony Mobile Shopping Survey included a study of holiday smartphone shopping habits, and the trends we can expect this year. The research outlined a number of trends, including an increase in m-commerce participation…
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