QR Code Press

Augmented reality shopping experience launched by IBM

03/08/201303/06/2013 John Montgallo

The technology manufacturer has released the software to help consumers to discover the right products. A brand new smartphone app has just been launched which uses augmented reality to help provide shoppers with detailed information about the products that they see within physical stores, simply by aiming smartphones at the packages and viewing them through the screen. This software first became available in the United Kingdom and will soon be available in the United States. According to IBM Research project manager, Amnon Ribak, based in Haifa, Israel, this new application…

Augmented reality stores fill the space in vacant lots

02/22/201302/21/2013 John Montgallo

augmented reality grocery store supermarket

Empty urban spaces in China are being used by companies for mcommerce to enhance food sales. Augmented reality is being used in a unique way in China in order to help to transform vacant lots into a much more practical and usable space by taking advantage of the opportunity to sell groceries. These spaces are often a struggle for cities around the world, but technology could change that. While some cities deal with these empty spaces by allowing urban gardeners to practice their art, China is providing the largest food…

Augmented reality to enter the e-commerce space

07/21/201207/16/2012 L. Green

New forms of commerce demand new technologies The world of commerce is beginning to shift. As mobile technology begins to play a bigger role in the lives of consumers all over the world, many are looking for ways to engage businesses through the use of their smart phones or similar devices. In the advent of NFC technology, mobile commerce began to gain traction with consumers. As the mobile commerce industry continues to grow, businesses are seeking out new ways to incorporate technology into the world of commerce as a whole.…

Augmented reality shopping cited as a future trend by IBM Research

07/05/201207/04/2012 Julie Campbell

IBM Research creates new application that could better facilitate augmented reality shopping IBM Research, the research and development arm of the IBM Corporation, believes that augmented reality shopping is the way of the future. Indeed, augmented reality has been becoming more popular among consumers, but this is primarily due to the technology’s use in the field of entertainment and marketing. As proof that augmented reality shopping will become a powerful trend in the retail industry, IBM has created a prototype mobile application that acts as a user’s personal assistant while…

Tesco announces the trial use of AR technology

11/19/201111/18/2011 Jennifer Goula

The Tesco retail giant company has announced that it is testing new augmented reality technology that permits the users of mobile devices to view 3D images of products online and in store before a purchase is made. Tesco’s trial augmented reality technology use will allow its shoppers to view three dimensional projections of products before they are purchased using a new system from Kishino, a company in the United Kingdom. The use of the technology involves scanning the product’s QR code using their mobile device’s webcam. The QR codes are…