Tag: augmented reality shopping

New unique mobile AR shopping feature added to Point & Place AR Platform

Stephanie Beck
AR Shopping - man and woman engaging with mobile phone

Eyekandy Ltd announces launch of an additional WebAR feature. London-based Eyekandy Ltd., a company that specializes in augmented reality (AR) experiences for commerce has announced the launch of an added AR shopping experience with the addition of a WebAR feature to its award-winning Point & Place AR Platform. The new feature allows shoppers to view products in augmented reality in their homes with no app download required. Retailers can easily add the latest AR products to their mobile website pages. Eyekandy’s Point and Place helps to make AR shopping mainstream…

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Amazon augmented reality gives a high tech boost to its Apple app users

Jorge Gonzalez
amazon augmented reality

The massive online marketplace introduced a new feature letting consumers visualize products in real life. This week, Amazon augmented reality found its start in the iOS version of the shopping app. The new feature is called AR View, and it gives shoppers the ability to visualize the products they’re considering for online purchase within a space in real life. The app, the phone camera and the display let consumers view the products as though they were in the room. So far, the Amazon augmented reality feature is available only in…

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Retail augmented reality marketing used to draw consumers

Julie Campbell
fashion retail augmented reality

A futuristic looking form of advertising is becoming increasingly common in the hopes of appealing to shoppers. A new form of retail augmented reality marketing is starting to pop up here and there across the United States. While it remains very limited in its use, a growing number of retailers are catching on. The appeal to shoppers is quite evident. The idea is to use this high tech design and sleek style to draw customers into brick and mortar stores. Among the companies using retail augmented reality technology to market…

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Augmented reality treasure hunt launched by Asda

Sam Lambert
halloween mobile technology

This is one of a number of different Halloween activities that have been rolled out by the company. Asda has announced the launch of its Halloween themed campaign, which is filled to the brim with various types of technology friendly activities, including an augmented reality treasure hunt. This is on top of is “grabber” machines in the style of a funfair that pump out “spooky eyeballs” The company is an online grocery chain that also retails general merchandise, clothing, financial services and toys, on top of its food offerings. The…

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Augmented reality is a growing part of the retail and travel experience

Jorge Gonzalez
Augmented reality and technology Shopping trends

There have been a growing number of success stories that are encouraging companies to try more.   photo via www.zaptap.com A recent success story using augmented reality in China is having a growing number of airports adopt AR technology as a part of the high tech travel shopping experience around the world. Mobile commerce has become increasingly popular among travelers and commuters. It hasn’t just been limited to augmented reality. The Frankfurt Airport has used QR codes on a wall to give travelers the opportunity to use their smartphones to…

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