Eyekandy Ltd announces launch of an additional WebAR feature.
London-based Eyekandy Ltd., a company that specializes in augmented reality (AR) experiences for commerce has announced the launch of an added AR shopping experience with the addition of a WebAR feature to its award-winning Point & Place AR Platform. The new feature allows shoppers to view products in augmented reality in their homes with no app download required.
Retailers can easily add the latest AR products to their mobile website pages.
Eyekandy’s Point and Place helps to make AR shopping mainstream by offering retailers hundreds of the latest products in augmented reality, from more than fifty leading brands. Among these brands include LG, Mattel, Microsoft, Dyson, LEGO, Samsung, and Fisher-price.
Point and Place is a free platform that allows retailers to add a line of code to enable all the latest AR products to be automatically included in their mobile web pages.
Eyekandy’s Point & Place Augmented Reality Shopping Platform is the largest AR shopping network in the world. It has more than seven hundred connected Retailers in more than seventy countries. It leads the way in omni-channel AR shopping for retailers and brands.
As for the company’s latest WebAR feature, it has been launched with the Currys PC World, the UK’s largest electrical retailer.
Over 100 million shoppers are expected to engage in AR shopping in-store and online by 2020.
With technologies like Point & Place and the new WebAR feature, making augmented reality shopping experiences mainstream is very possible.
“We want to help our customers enjoy amazing technology and, whether they shop in store or online, augmented reality really brings to life what a product will look like in their home,” said Stuart Ramage, eCommerce Director of Dixons Carphone, the parent company of Currys PC World, in an Eyekandy news release.
“Our app version of Point and Place AR has already seen impressive sales uplifts of up to 30% in some product categories, showing how valuable this is to customers,” Ramage added.
Commenting on the newly launched WebAR feature, Joe Golden, Creative Director of Eyekandy, said that the company is delighted to continue on its path to change the way people shop with augmented reality.
“Our commitment to support global brands and retailers to embrace this technology, to offer shoppers a new, personalised and engaging way to shop, has real momentum now.”
According to Gartner, AR shopping is quickly becoming mainstream with shoppers. The leading 
research and advisory company predicts that by 2020, more than 100 million shoppers will shop using AR technology online and in-store.
