Augmented reality to enter the e-commerce space

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Mobile Shopping

New forms of commerce demand new technologies

The world of commerce is beginning to shift. As mobile technology begins to play a bigger role in the lives of consumers all over the world, many are looking for ways to engage businesses through the use of their smart phones or similar devices. In the advent of NFC technology, mobile commerce began to gain traction with consumers. As the mobile commerce industry continues to grow, businesses are seeking out new ways to incorporate technology into the world of commerce as a whole.

Augment aims to revolutionize e-commerce

Augment, a French technology startup, has taken a step toward revolutionizing e-commerce using augmented reality technology. The company has devised a platform that utilizes markers as a way to initiate digital content. This content can come in a variety of forms, but Augment believes that the platform will be most effective in presenting consumers with 3D representations of the items they may be purchasing. Using augmented reality, consumers can use their smart phones and other mobile devices to see how products would look in their own homes.

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Technology Quotes That Invite Thought - "If your plans don't include mobile, your plans are not finished." - Wendy Clark, Coca-Cola

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Platform utilizes augmented reality to show consumers the products they’re interested in

The platform makes use of a series of markers that are similar to QR codes. Using the Augment mobile application, which is available for both Android and iOS devices, consumers will be able to initiate the augmented reality content stored within these markers. In terms of e-commerce, this system could provide consumers with a better representation of what they will be buying and how it may look in their homes.

Augmented reality may soon play a major role in commerce

Augmented reality has begun to play a bigger role in the realm of commerce recently. The technology has mainly been confined to the realms of marketing and entertainment. Companies like Augment and beginning to push the technology into more practical uses, however, hoping to expose a larger audience to the capabilities of augmented reality and how it can be used.

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