Famed international communications company Nokia has been championing NFC technology for some time now. The company believes that the technology is the future of commerce, marketing and, perhaps, the Internet as a whole. NFC, or near field communication, allows mobile devices to interface with each other without having to connect to one another. Much of the hype surrounding NFC lies in its uses in commerce, but Nokia believes that the more simple applications of the technology will help the technology win over consumers.
At this week’s Menetizing Mobile conference in the UK, Nokia’s head of services sales and marketing, Rupert Englander, unveiled plans for an NFC toolkit that would help companies utilize the technology to connect with consumers. The toolkit will feature a bevy of tools to help companies gain an understanding of how the technology works. The kit will feature a prominent social aspect as well, enabling companies to use NFC technology in conjunction with Facebook and Twitter.
While Nokia’s primary focus stays centered on how NFC technology can be used to revolutionize commerce, the company is exploring less obvious ways for the technology to shine. Earlier this year, Nokia worked with the Museum of London to place more that 100 NFC tags throughout London. The tags were part of a simple social networking campaign, but attracted the interest of thousands of people. The company believes that, even in its most simple applications, the technology is on the verge of realizing a promising future.