This technology is starting to build confidence in security and its usability makes it practical for the Internet of Things. NFC technology has how been available in several generations of smartphone – though it is only just now being added to the next Apple device, the iPhone 6 – and now it is starting to become more popular among consumers, as well. Recent research has suggested that it is coming out on top when it comes to the mobile payment market. The research was conducted by Frost & Sullivan. That…
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Firm launches research initiative focused on NFC technology
NFC technology the subject of a new research initiative Global Industry Analysts, a leading market research organization, has announced the launch of an ambitious research initiative focused on the NFC technology market. The organization has tracked the rising demand for NFC-enabled devices and the use of these devices in the mobile commerce space. The organization has also taken note of the alternatives to NFC technology that are emerging in various sectors. The research initiative aims to shed light on the trends that are impacting the NFC market, especially where NFC…
Read MoreNFC technology market set for strong growth
Report predicts bright future for NFC technology Markets and Markets, a leading market research firm, has released a new report concerning the global NFC technology market. NFC technology has been growing in popularity as mobile commerce becomes more common. The technology is currently the backbone of most mobile commerce initiatives, but is often used in marketing as well. The demand for this technology has been on the rise despite concerns regarding the security of NFC and its capabilities. Global market to hit $1.15 billion by 2016 According to the report,…
Read MoreMarketing firms team to develop NFC technology marketing program
NFC technology to be a centerpiece of new marketing program News America Marketing, a leading marketing firm and subsidiary of News Corp, has teamed with Thinaire, a specialist in mobile marketing technologies. Together, the two companies will work to develop a new marketing program that leverages the capabilities of NFC technology. The program will be designed with the retail industry in mind and will help retailers embrace NFC technology and use it to engage a new generation of consumers that have become highly reliant on their mobile devices. NFC remains…
Read MoreQR codes and NFC tags promote baseball cards
Mobile marketing is now an important part of a Topps promotion for these collectibles. Although QR codes and NFC technology are frequently discussed in comparison with one another, they are being used in conjunction with each other on a growing basis, as is the case with Topps in their latest campaign. The baseball card company is using quick response barcodes and near field communication technology. Topps has combined NFC with QR codes to help to market its Major League Baseball cards through the use of a method that is becoming…
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