social media marketing Archives

Social media influencer is a growing career among young adults in China

09/28/202309/27/2023 Sam Lambert

Social media influencer - Woman on couch in front of phone camera

As the economy slows down, many are turning to this new type of work on several platforms. Becoming a full-time social media influencer is becoming an increasingly popular career choice for young Chinese adults, who are quitting their more traditional jobs in the current economic slowdown and choosing this lifestyle instead. The job involves working full-time at producing targeted content with product mentions and placement. Many of these social media influencer professionals have a certain niche that they address and while they may work on several platforms, they will usually…

How To Select The Right Influencer For Your Brand

04/29/202205/04/2022 QR Code Press

Many business owners are experimenting with different marketing strategies to entice existing and potential customers to avail themselves of their products and services. One of them is influencer marketing, an effective digital marketing strategy that enables you to reach a larger target market and drive sales. At its core, influencer marketing is all about collaboration and partnership. You’re paying a person or a group to advertise, feature, or positively promote your brand to their existing audience. Some people may also see this as ‘paid word-of-mouth.’ However, influencer marketing can only…

The Ultimate Video Marketing Guide for 2022

12/13/2021 Guest Post

Today’s business landscape is far more sophisticated than it was just a few years ago. If you don’t stay updated with the trend, you will miss the opportunity to win. Video is a crucial marketing tool that many businesses are still underutilizing. Any marketing plan that does not include video marketing is bound to fail these days. Introduction to video marketing and how does it work? In its simplest form, video marketing is the use of video to connect with new and current audiences. You may utilize video in marketing…

How Online Tools Can Help You Succeed in Business

11/29/2021 Guest Post

When you’re in business, it serves you well to be aware of all the tools at your disposal. Knowledge is power, after all, and having this much knowledge behind you can allow you to make well-informed decisions about how you should proceed. Thinking in the long-term is the right approach here, and this is an opportunity to practice that. Most of the tools at your disposal in the modern age will be that of the online variety. The internet is an invention that has integrated itself firmly into global society,…

How Can You Leverage Digital Paid Advertising to Boost Your Sales?

11/15/2021 Guest Post

Running a business may sound like child’s play but there are a plethora of vantage points. Among all other business orientations, promotions and marketing are two imperative that pave the way to success. You might have thought that you are serving the top-notch and effective quality product which can allure the customers with a blink of an eye, then you might be lacking somewhere. The real-time scenario of the market depicts that without exhibiting or promoting your product, you will fail to grab a solid customer base. Advertisement through the…