The feature uses enabled stickers to produce a digital experience through customer smartphones. Although many McDonald’s locations around the world feature a Playplace where kids can run around and play before or after they eat, but now there is a higher tech option being launched with kids living in Asia in mind and that uses NFC technology. Enabled stickers have been introduced to create a whole new in-house experience for the restaurant’s smallest customers. The NFC technology using stickers are meant to help boost the experience for kids in some…
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NFC technology and QR codes increasingly used in combination
Near field communications tags are being used more often along with quick response barcodes. Advertisers, particularly in the area of tourism, are using NFC technology and QR codes in combination with one another in order to make more information available to tourists with smartphones. The use of these two technologies is being seen more often in a number of places around the world. This is particularly true among the tourist information opportunities that are available in outdoor advertising. Both QR codes and NFC technology tags and stickers are being applied…
Read MoreMobile commerce made more approachable by iKaaz
New mobile commerce system launched by iKaaz Mobile commerce is still considered by some to be in a state of infancy. This is true, in many cases, especially where vendors are concerned. Most modern mobile commerce efforts are based around the use of NFC technology, which allows for the transmission of financial information over very short distances. NFC-enabled devices, especially point-of-sale terminals, are in short supply, however, making the adoption of mobile commerce somewhat complicated for several industries. iKaaz, a developer of mobile payment solutions, aims to solve that problem.…
Read MoreSony Mobile touts NFC features of Xperia NXT
Sony Mobile launches second phase of marketing campaign Sony Mobile Communications, a multinational mobile phone manufacturer and subsidiary of the Sony Corporation, has launched the second wave of its “Made of Imagination” marketing campaign, which showcases the new Xperia NXT smart phones and their capabilities. Sony Mobile is keen to show off the capabilities of the new mobile device, especially in the realm of NFC technology. The campaign may showcase the NFC features of the Xperia, but it will also introduce consumers to other Sony products that will be equipped…
Read MoreNFC stickers introduced in Germany to fill void in mobile commerce
Company develops NFC stickers to make mobile commerce more inclusive Giesecke & Devrient (G&D), a financial services and security company based in Munich, Germany, has introduced the first payment sticker that complies with the specifications of the German banking industry. The sticker makes use of NFC technology and is designed to be used with smart phones and other mobile devices to turn them into payment platforms. Using the stickers, consumers can make purchases using their mobile device rather than physical currency or a credit card. NFC stickers may address the…
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