Tag: nfc stickers

Good2gether launches pilot project to aid non-profit organizations

Stephen Vagus
nfc-tag

Non-profits could benefit from use of NFC technology Software startup Good2gether is preparing to launch a pilot project in its home city of Boston, Massachusetts, this summer. The initiative is geared toward non-profit organizations and aims to give these organizations the ability to reach out to consumers using NFC technology. Many consumers have become enamored with NFC because of its interactivity. New smart phones that are capable of interacting with the technology are being released into the commercial market, making it possible for more consumers to engage in the NFC-based…

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U.S. companies turn to Tagstand for NFC deployment

Jesse Collins
Mobile-marketing-us

NFC marketing may need a kick start in the U.S. NFC is a big part of mobile marketing today. The technology has become a favorite of advertisers looking to reach out to consumers who are tethered to mobile technology. As a marketing tool, NFC has become quite popular in the European and Asian markets. This popularity is driven by a rampant interest in mobile technology and interactivity in these parts of the world. In the U.S., however, NFC marketing is somewhat staler. This is leading some businesses to turn to…

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Identive unveils engaging color magnet and NFC tag stickers

Julie Campbell
nfc-tag

NFC tags bring a whole new meaning to window shopping. RFID industry security and identification product and service provider, Identive Group, Inc., has unveiled its latest product line for NFC tags, which includes magnets and NFC window stickers that allow for more engaging, entertaining, and high-impact consumer experiences. The new Identive NFC window stickers are created to allow for check-ins with social media and coupon apps, as well as information pick-ups. These stickers are high resolution, doubled sided, and full color, and are created through a unique process that allows…

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NFC and QR codes to help mobile marketing grow to new heights

Jesse Collins
Mobile Marketing

  Interactive mobile marketing is becoming more important as consumers grow more mobile. Smart phones and other such devices have enabled people to enjoy a constant connection to the Internet no matter where they may be in the world. Because consumers are becoming less sedentary, static marketing may no longer be the best options for companies launching new marketing campaigns. Attention is being drawn to technologies like NFC and QR codes, but some companies believe that these are nothing more than a novelty. A new report from Smith’s Point Analytics,…

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The NFC Forum expands accessibility of the N-Mark symbol

Stephen Vagus
Mobile-Commerce

NFC Forum News The NFC Forum, a non-profit association that works for the progress of NFC technology, has announced that its N-Mark symbol is growing in popularity. The N-Mark was introduced in late 2010 and serves as a special marker for certified NFC-enabled mobile devices. The NFC Forum has worked to standardize the symbol in an effort to provide some stability to the emerging industries of mobile commerce and NFC technology in general. Due to the rising demand for NFC-enabled devices and technology, the organization has decided to expand the…

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