There can be no doubt that the smart phone market is growing at a rapid rate. It is becoming increasingly clear, however, that smart phones that are not capable of interacting with NFC technology simply will not perform in the changing market. NFC technology is having a major impact on the world of mobility, so much so that makers of smart phones are making efforts to incorporate the technology into their designs. Nokia and Sony have come to the Consumer Electronics Show in Las Vegas, Nevada, to show off their…
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NFC technology can be used for much more than mobile commerce thanks to new app from the Android Market
Today, much of the news regarding NFC technology revolves around how it can be used for mobile commerce. The technology, however, can be used for much more than making payments from a smart phone. For those more interested in social networking than mobile commerce, a new app has come to the Android Market. The app is called Add Friend and it utilizes NFC technology to connect people via Facebook. The app aims to streamline social networking in the real world for those with NFC-enabled smart phones. NFC chips, such as…
Read MoreNokia to launch NFC toolkit to help businesses connect with consumers
Famed international communications company Nokia has been championing NFC technology for some time now. The company believes that the technology is the future of commerce, marketing and, perhaps, the Internet as a whole. NFC, or near field communication, allows mobile devices to interface with each other without having to connect to one another. Much of the hype surrounding NFC lies in its uses in commerce, but Nokia believes that the more simple applications of the technology will help the technology win over consumers. At this week’s Menetizing Mobile conference in…
Read MoreNokia announces three new NFC Symbian smartphones
Nokia has announced that it will be releasing three Symbian smartphones with near field communication (NFC) technology in the hopes that it will help to lessen losses of its market share to Google’s Android. Nokia is the largest manufacturer of mobile phones worldwide and, according to the chief of sales, Colin Giles, the company has noted that there is a “big requirement” for this type of product in Asia. Giles has also been named the interim head of Chinese business for the company. There, he is reshaping Nokia’s operations following…
Read MoreNokia opens new online store, hopes to get businesses involved in NFC
Nokia is charging ahead with its NFC initiative. The telecom company recently launched a new online store which will offer NFC-enabled marketing materials to businesses around the world. Dubbed the NFC Hub, Nokia is offering to place NFC tags on just about anything, ranging from signboards to business cards. Nokia has been keen to expand the use of NFC technology given the rapid growth of smart phones and the emerging mobile commerce industry. When it comes to NFC, focus is often aimed at the technology’s applications to mobile payments. Several…
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