QR Code Press

Mobile commerce taking off in the United Kingdom

07/29/201207/27/2012 Julie Campbell

U.K. smartphone owners increasingly using devices as a part of their shopping experience. New research in Britain has shown that mobile commerce is becoming ever more popular among smartphone users in the country, as a growing number of related affordable and convenient services also become available, such as cheap shipping prices. The survey identified the U.K. as a leader in online ordering over smartphones. The study was conducted by Forrester research, which then released a report which identified the large population in the United Kingdom, its high online shipping penetration…

25,000 mobile commerce shoppers surveyed by Yuseo

05/13/2012 Stephanie Beck

Mobile Commerce augmented reality marketing campain

The company researched consumers in both France and the United Kingdom. Many people feel that shopping over a cell phone is the latest revolution in sales, customer relations, and advertising, and Yuseo investigated the mobile commerce world with a massive survey this year. The survey included more than 13,000 e-shoppers in the U.K. and 12,000 in France. This research was central to Yuseo’s understanding of the multi-channel consumer experience. The shoppers in Great Britain were surveyed in January 2012, while those in France were surveyed in March. The primary focus…

UK study shows only 20 percent of corporate marketers have a website that was mobile optimized

02/01/201202/01/2012 Sam Lambert

An mobile commerce study performed in the United Kingdom is showing that corporate marketers are finding it challenging to meet the demands of their consumers when it comes to the mobile channel. The survey was performed by a digital communications business called Episerver, and included the participation of 200 marketing execs and 1,000 consumers in order to discover their attitudes regarding mobile marketing. The survey determined that among consumers in the U.K., 57 percent own smartphones. Among those smartphone owning consumers 73 percent have used the device to browse…

Consumers in Europe view 2012 as the start of mainstream contactless mobile payments

01/01/201212/31/2011 Jennifer Goula

NFC Technology in transportation - Mobile Payments London

The results of the quarterly Contactless Barometer study, performed for the second time by Visa Europe, have now been released, and they have shown that Europeans feel that these mobile payments have reached a tipping point and will start to become mainstream next year. The research involved the participation of 1,700 people who took part in a survey that examined the perceptions of individuals in Poland, Turkey, and the United Kingdom regarding contactless technology. It also utilized in-depth panel sessions with approximately 500 people who already own contactless cards. The…

Fox uses QR codes for virtual store movie marketing in the United Kingdom

11/16/201111/16/2011 John Montgallo

Twentieth Century Fox has announced the launch of its new “virtual store” which will use QR codes and other mobile techniques in order to sell movies to UK consumers through the use of their smartphones. The marketing campaign for the virtual store includes bus shelter ads in large cities which feature QR codes alongside the movie titles that are available for purchase in the virtual store. When a smartphone user scans the 2 dimensional code, it launches the HMV retail page specific to the movie product associated with the code.…