smartphone marketing Archives

Mobile ad spending will comprise 62 percent of digital advertising totals in 5 years

10/10/201710/09/2017 Sam Lambert

The increase in smartphone advertising will be a main driver for the entire digital marketing industry, said eMarketer. While TV continues to be the top Indian advertising platform, the rising demand for smartphones is propelling mobile ad spending upward and is predicted to continue doing so. eMarketer predicts that mobile advertising budgets will rise along with the availability of inexpensive 4G handsets and dropping data prices. Advertising over mobile channels is expected to increase by 85 percent throughout 2017, said the firm. A mobile ad spending increase of that size…

Mobile advertising growth is higher in China than any other country

06/13/201706/09/2017 Stephanie Beck

The Asia Pacific countries as a whole are leading the way with smartphone ad growth worldwide. A new Smaato data analysis revealed that the highest mobile advertising growth in the world belongs to China. The findings were based on analyzing data produced by 300 billion mobile ad impressions that occurred in the Asia Pacific (APAC) region. Smaato saw a near year-over-year doubling in first quarter mobile ad spend in China. CEO and co-founder of Smaato, Ragnar Kruse, said “China is undoubtedly the rising tiger of mobile advertising, as they were…

Mobile advertising market has most click-through success with tablets

12/30/201612/28/2016 L. Green

mobile advertising market Apple tablet commerce iPad

A recent study revealed that larger screen device owners are picking up in their interaction with ads. According to a study published by Furion Analytics Research and Consulting LLP, the mobile advertising market is growing quickly through tablet users. In fact, the report predicted a compound annual growth rate (CAGR) of almost 25 percent from 2014 through 2020. The mobile ad marketplace is already generating over $21 billion in annual revenue worldwide. As mobile phone and tablet shipments are set to reach almost 600 million annually by the end of…

Emojis are starting to make their way into mobile marketing

04/01/201603/30/2016 Julie Campbell

Brands are adopting the use of these emoticons on an increasing basis in order to make posts more relatable. When it comes to mobile marketing over social media, some brands seem to have it down pat while others are missing the mark, but nobody seems to be able to come up with a specific formula to reach consumers and successfully engage them. In order to help to improve social media marketing success, brands have been turning to emoji adoption. A new report published by marketing automation firm, Appboy, has shown…

Many smartphone users wish mobile marketing was more creative

02/24/201602/23/2016 Julie Campbell

According to the results of a recent study, 40 percent of device users would want ads with greater creativity. An ad-technology firm called Quantcast has recently released the results of a study it commissioned, with the participation of smartphone users, in which it determined that these consumers wish mobile marketing had a more creative side. The respondents stated that they wish mobile advertising came with greater creativity and relevancy. The outcome of the study led the researchers to conclude that mobile marketing firms are going to need to step it…