smartphone advertising Archives

Mobile ad reach was greater last year than ever before, Nielsen

02/16/201802/17/2018 Jennifer Goula

teens social media mobile ad reach marketing

The results of a new data analysis indicate that more online consumers were reached in 2017 than previous years. Mobile ad reach has made massive progress in the Philippines where they made it in front of more consumers than ever before last year. The Nielsen media research firm released a report showing the mobile advertising performance outpaced other forms of digital ads. They also surpassed the total from the year before. This analysis was published in the company’s Nielsen Digital Ad Ratings Benchmarks report. That report involves an analysis of…

Mobile marketing trends lead global ad spending growth

09/21/201709/20/2017 John Montgallo

New research has revealed that by 2019, advertisers will put more money into smartphone and tablet ads than traditional media. Mobile marketing trends are showing an extremely strong growth rate, to the point that ad spending for smartphone and mobile will soon be leading the way. This, according to a recently released forecast put out by the Zenith media measurement company. It showed that mobile ad spending will rise by $27 billion – that is, a 34 percent growth rate – this year. This suggests that this year’s mobile marketing…

Mobile ad study reveals this marketing technique is generating responses

06/15/201706/14/2017 John Montgallo

Mobile ads study Marketing app downloads

IAB research published in a recent report provided considerable insight into the effectiveness of this advertising. New mobile ad study findings from IAB showed that smartphone advertising is producing a consumer response nearly half the time. The research was first published this week and underscored the effectiveness of ads displayed over this channel. The mobile ad study pointed out that more than two out of every three people – that is, 63 percent – now have smartphones that they use at least one time every thirty minutes. The authors from…

Mobile advertising growth is higher in China than any other country

06/13/201706/09/2017 Stephanie Beck

The Asia Pacific countries as a whole are leading the way with smartphone ad growth worldwide. A new Smaato data analysis revealed that the highest mobile advertising growth in the world belongs to China. The findings were based on analyzing data produced by 300 billion mobile ad impressions that occurred in the Asia Pacific (APAC) region. Smaato saw a near year-over-year doubling in first quarter mobile ad spend in China. CEO and co-founder of Smaato, Ragnar Kruse, said “China is undoubtedly the rising tiger of mobile advertising, as they were…

Mobile video advertising is exploding in popularity

04/21/201704/19/2017 John Montgallo

The growth rate for these ads is so rapid it is surprising that users haven’t heard a sonic boom. A tremendous spark has ignited the mobile video advertising and it has caught fire in the United States, Canada and the United Kingdom. This form of mobile marketing is proving to be highly effective among consumers in those countries. This is driving companies brands and marketers to direct their funds into a range of different forms of advertising that take advantage of video. A recent report showed that advertisers are looking…