QR Code Press

Salvation Army launches QR code campaign to raise awareness of current issues

11/08/201111/08/2011 Stephen Vagus

QR codes are most often associated with marketing campaigns coming from major corporations. While the codes have certainly found favor with big businesses, they can be used for much more than advertising. Non-profit organizations are beginning to see the value of the codes and how they can be used to raise awareness of important issues. The Salvation Army has adopted QR codes for this exact reason, and has launched a new charity campaign aimed at tech-savvy philanthropists. The Salvation Army’s campaign seeks to raise awareness of important social issues by…

Art In Public Places brings QR codes to Knoxville, Tennessee

10/21/201110/21/2011 Jennifer Goula

Art in Public Places Knoxville, a public art initiative that it part of the city’s overarching art program, has adopted QR codes as a way to make the various art pieces set up in downtown areas more engaging for smart phone users. The codes will be affixed to description plates for more than 22 sculptures and will hold information concerning the piece and its creator. Art in Public places has teamed with U.S. Cellular, a wireless telecommunications company, to make the imitative possible. U.S. Cellular will be creating the codes…

JCPenney launched new QR code campaign to boost mobile commerce

09/15/201109/15/2011 Sam Lambert

Earlier this year, retailer JCPenney launched a mobile marketing campaign that made use of QR codes. The company has since grown enamored with the concept of mobile commerce and has continued to expand their use of QR codes. The company has now launched a new website where consumers can shop for clothing and make purchases online using their smart phones. The codes associated with this new site have been embedded in several print publications, such as the magazine Cosmopolitan. With smart phones continuing to show remarkable growth amongst consumers, more…

QR codes to help students find their way around Parkland College campus

08/28/201108/28/2011 L. Green

A new website has been built for new and returning students of Parkland College in Illinois. The website is designed to help students navigate the sometimes labyrinthian campus. The site was built by members of the Marketing and Public Relations departments at the school in an effort to help ease the tension of trying to find new classes. Keen to cater to the needs of students who are almost entirely reliant on technology, the site’s creators have opted to use QR codes to help guide students to the website. The…

Mercedes-Benz prepares to launch interactive contest to mark their 125th birthday

08/25/201108/25/2011 John Montgallo

This year marks the 125th birthday of Mercedes-Benz. Through the year, the famed automaker has developed some of the most prized vehicles in the world and has built up an almost immaculate reputation. Known for their extravagance and penchant for showing off their latest development, Mercedes-Benz will be celebrating the occasion with an interactive event. The event is called Mercedes-Benz 125! and is a race that challenges participants to find as many QR codes as they can. The race will take place in Singapore, were 5 Mercedes-Benz vehicles have been…