During this Sunday’s airing of the 46th Super Bowl some advertisers will be using QR codes in the commercial that will be played to help reach consumers on a deeper level. For example, Go Daddy will be showing an ad that is 30 seconds long and will star Danica Patrick, the auto racing driver, as well as a lineup of the Pussycat Dolls pop girl group, who will be accompanied by a QR code that will be displayed onscreen. These advertisers are hoping to take advantage of what many people…
Read MoreTag: Scanning the codes
Simple QR code technique could help marketers build more effective campaigns
QR codes may be becoming more popular amongst consumers, but the businesses using them may not be doing so effectively. Most codes are linked to discounts and other deals that can be found online. The codes have proven themselves to be a powerful consumer engagement tool, but businesses have grown accustomed to allowing the codes to perform a sole function. As marketers become more comfortable with the codes, they are beginning to see beyond the boundaries they once believed kept the barcodes confined. Most QR codes are scanned by consumers…
Read MoreQR codes help boost wine sales with interactive mobile marketing tactics
Château Brown, a Pessac-Léognan grand cru, is now the most recent among many Bordeaux estates that are bringing QR codes into the mainstream for wine marketing, as it has added one of the two dimensional barcodes to its labels. Beyond the autumn 2012 bottles themselves, the QR codes are also being added advertising materials that are being distributed now; particularly for the Château Brown 2011 white and 2010 red. The goal of using this technology is to allow consumers to obtain quick and easy access to a great deal more…
Read MoreChicago launches new QR code campaign to help with emergency preparedness
The Chicago Office of Emergency Management and Communications (OEMC) has announced that it will be launching a new emergency notification service that utilizes QR codes as a means for information distribution. The new initiative will allow those with smart phones to quickly access information on emergency procedures conducted in the city. While traditionally used for marketing campaigns, QR codes are beginning to gain prominence with cities throughout the U.S. Some have used them to help drive tourism, while others have used the codes to help residents find information regarding public…
Read MoreMRT station uses QR codes to allow commuters in Singapore to purchase groceries
The commuters in Singapore who use the Boon Lay and Bugis MRT stations now have an added service available to them, which involves the ability to purchase their groceries with their smartphones by scanning QR codes. The transit stations feature walls with images of products next to the two dimensional bar codes. By scanning the codes, commuters are redirected to the mobile site for Cold Storage, where they can enter their details and have their grocery items delivered to their homes. SMRT Investments managing director, Dawn Loh, explained that many…
Read More